Providing Content How You Want It, When You Want It, Where You Want It: The Design Story Behind The Freestyle

People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility.

These days, nomadic working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. Even if our working habits are on the side of ‘flexible’ instead of ‘nomadic’, we all share that desire to have ownership over our lifestyles and lean towards products that help us overcome physical constraints and traditional methods of living, working or doing.

 

The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire. “We worked on creating a form that can accommodate all kinds of usage and placement styles,” explained Chulyong Cho, one of The Freestyle’s designers.

 

Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

 

 

 

The Freestyle also features an auto keystone function that displays a 16:9-ratio screen anywhere without distortion. The projector automatically focuses to ensure a clear screen, and retains its level to prevent any inconveniences in viewing. This function helps users display the screen from all kinds of different positions from floors to walls to ceilings.

 

 

Me, Myself, and I

In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.

 

 

Furthermore, with the ambient mode, users can express themselves through unique styles of light and sound. This feature projects a variety of visual concepts into a user’s interior to create a new atmosphere, and users can also harness The Freestyle’s translucent lens cap to project images as a form of mood lighting.

 

 

Built for Diverse Tastes and Diverse Uses

The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from. “We aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,” explained designer Minsun Kang.

 

 

 

The Freestyle’s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user. “With The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,” noted designer Jenny Jung.

 

 

 

Furthermore, the overall design of The Freestyle makes it a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy camping can safely and easily bring their device along on a trip; those looking to enjoy content immediately need not worry thanks to external batteries  that support USB-PD and 50W/20V output or above; those looking to relax can transform their room into a gallery with the ambient screen feature; and party people can harness the projector’s range of lighting modes to create the perfect atmosphere.

 

 

 

When designing The Freestyle, Samsung’s designers aspired to create a device that let users view what they want, when they want, wherever they want. The Freestyle goes beyond the capabilities of regular devices thanks to its free and flexible movement and a design ethos that takes after the lifestyle of today’s users.

 

 

The Recommended Retail Price and Promo for The Freestyle:

Model	Recommended Retail Price (RRP)	Bundle Gift*	Samsung Online Store e-voucher*
SP-LSP3BLAXXM	RM4,999	The Freestyle Case (Dark Green) worth RM299   The Freestyle Skin (Forest Green) worth RM199	Receive RM998 e-voucher to redeem The Freestyle Battery Pack worth RM999 with redemption period from 1 April to 31 May 2022

You can pre-order The Freestyle at Recommended Retail Price of RM4,999 and snap your chance to enjoy complimentary accessories such as The Freestyle Case (Dark Green) and The Freestyle Skin (Forest Green) worth up to RM498 from 7 to 31 March 2022. 

In addition, customers who pre-ordered The Freestyle will receive a Samsung Online e-voucher worth RM998 to redeem The Freestyle Battery Pack worth RM999 with redemption period starting from 1 April to 31 May 2022. 

To enjoy this exclusive deals, be one of the first to pre-order at Samsung Malaysia Online Store. To find out more, head on to https://www.samsung.com/my/2022-freestyle-pre-order