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Let's be honest — we've all been there. Standing in a phone store, eyes glazing over at spec sheets filled with numbers that mean absolutely nothing to our actual lives. Megapixels. Gigahertz. Nanonometres. Babe, I just want my phone to work. Samsung gets it. And with their latest "Ngam For Real Life" campaign, they've finally said out loud what the rest of us have been thinking. It's Not About the Specs. It's About You. In Malaysia, ngam isn't just a word — it's a vibe. That quiet, almost instinctive feeling when something slots perfectly into your life without you having to force it. Like finding a parking spot right in front of the entrance. Or your teh tarik arriving at exactly the right temperature. You don't explain it. You just know. That's exactly the energy Samsung is bringing to the Galaxy A57 5G and A37 5G. For the Ones Working After Hours Meet William — a bank executive whose workday doesn't end when he leaves the office. Se...

 Samsung Malaysia Electronics is redefining what pay day looks like with the launch of its Samsung Galaxy Eco Pay Day Campaign — a limited-time event designed to help Malaysians upgrade smarter, and save bigger. Running from 24 April to 27 April 2026, the campaign introduces Pay Day Rebates of up to RM750 across selected Galaxy tablets and wearables. Timed perfectly with the monthly pay cycle, it’s a four-day window where cutting-edge Galaxy innovation meets exceptional value — available on a first come, first served basis while stocks last.  Power Up Your Pay Day with Galaxy Deals This isn’t just about discounts — it’s about unlocking more from the devices you use every day. Across the Galaxy ecosystem, customers can enjoy: • Galaxy Tab S Series From work to wind-down, the Galaxy Tab S lineup delivers powerful, immersive experiences — now with savings of up to RM750 on models like the Galaxy Tab S11 Ultra, alongside attractive rebates on the Galaxy Tab S10 FE and Tab ...

 We’ve all been there — replying to messages or scrolling through content during a car ride, only to feel that familiar wave of nausea creeping in. Motion sickness has long been an unavoidable part of travel for many. Developed as part of Samsung’s continued focus on meaningful innovation, Hearapy transforms everyday listening devices into tools for wellness — offering a simple, drug-free way to reduce discomfort during travel. A Sound-Based Solution for Motion Sickness Hearapy works by playing a 100Hz low-frequency tone through connected earbuds or headphones. This tone stimulates the inner ear, helping to restore balance when there is a mismatch between visual and motion signals — a common cause of motion sickness. By addressing this sensory imbalance, Hearapy provides users with a practical and accessible way to reduce symptoms such as dizziness and nausea. Quick and Effective Sometimes, it only takes minutes.  With Hearapy, users can experience relief in as little as 60 se...

  Satisfy your food cravings this 18 April on ShopeeFood Day while enjoying more rewards on every order. Whether it’s exploring new food options or reordering your favourites, users can maximise their savings with up to 99% off vouchers drop, exclusive prizes and Shopee Coins on Shopee Live, and unlimited free delivery from nearby stalls, all stackable with daily Shopee VIP vouchers. Score Up to 99% Off and Win Big This ShopeeFood Day From hearty meals to sweet treats, users can enjoy up to 99% off vouchers with no minimum spend across all ShopeeFood merchants, alongside free delivery from participating nearby stores nationwide, including Mixue, Bask Bear, and Pizza Hut. Voucher drops will take place five times throughout the day at 9AM, 11AM, 3PM, 5PM, and 7PM. Beyond these deals, users can unlock even more rewards on Shopee Live. Tune in from 12PM–2PM and 6PM–8PM for a chance to win up to 250,000 Shopee Coins, vouchers up to RM10,000, and exciting prizes worth RM7,000 when purcha...

  Samsung is expanding the One UI 8.5 beta program to additional Galaxy devices. Following the expansion of One UI 8.5 beta in March , the program is now rolling out to more devices, including the Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, and, for the first time on the A series, Galaxy A36 5G. The beta will be available in select markets, including India, Korea, the U.K. and the U.S. , as part of a phased rollout. Building on our ongoing collaboration with Android, Samsung is introducing support for AirDrop through Quick Share on One UI 8.5 beta, enabling more seamless cross-platform file sharing for Galaxy users on select devices, including Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6 . The beta program will continue to expand to additional Galaxy devices later this month. Users can register via the Samsung Members app .

  Snag bigger deals this April with the Shopee Superstar Brand Show, streaming from 8PM to 10PM on Shopee Live, from now till 29 April. Get a chance to interact with popular content creators such as Khairul Aming, Qin Qin, BosPami, and Afiq Rahim. Livestream viewers can look forward to 50% off livestream vouchers, Shopee-exclusive brand deals, and chances to win up to 150,000 Shopee Coins, all stackable with Free Shipping No Minimum Spend and platform vouchers, for even greater savings. Don’t miss this Shopee Superstar Brand Show lineup: 10 April: Khairulaming Brand Khairul Aming, Malaysia’s best-known food content creator and founder of the Khairulaming Brand on Shopee, takes the spotlight with an exclusive live session, where he will share recipes featuring his hit Sambal Nyet and Dendeng. Fans can shop Sambal Nyet and Dendeng bundle deals during the show and be in the running to win a dine-in slot at Khairul Aming’s famed Rembayung restaurant (worth up to RM400) for four pax. 1...

 Samsung’s Galaxy A57 5G is making an immediate impact in Malaysia, presenting itself as a midrange smartphone that feels unmistakably premium, with early impressions pointing to a device that confidently pushes beyond its category. Design The Galaxy A57 sets the tone with a sleek and refined design that immediately stands out. At just 6.9mm thin, the device feels impressively slim while maintaining a lightweight build that makes it comfortable to hold for extended periods. Its minimalist aesthetic, complemented by a glossy rear finish and a clean, vertically aligned camera module, gives the phone a sophisticated appearance. The Awesome Navy variant, in particular, exudes a deep, elegant tone that enhances its premium identity, making it feel far more upscale than typical midrange offerings. Display On the front, the Galaxy A57 features a 6.7-inch Super AMOLED+ display that delivers a striking visual experience. Colours are rich and vibrant, while the 120Hz refresh rate ensures flu...

Samsung Malaysia unveils the Galaxy S26 Series, its most advanced innovation yet, a device that firmly establishes itself as the AI phone. Built to seamlessly integrate intelligence into everyday life, the Galaxy S26 Series goes beyond hardware and specs, transforming how users create, connect, and live through meaningful, real-world applications of AI. At the core of the Galaxy S26 Series is a powerful vision: technology that adapts to you. Whether it’s capturing life’s moments, enhancing productivity, or simplifying your connected lifestyle, the Galaxy S26 Series introduces features designed to feel intuitive, effortless, and impactful. From content creation to smart living, the Galaxy S26 Series brings this vision to life through a suite of standout innovations like Horizontal Lock, Creative Studio and Privacy Display. To bring these experiences closer to consumers, Samsung Malaysia is rolling out a nationwide series of Galaxy S26 Series Roadshows, designed as immersive spaces where...

 For more than a decade, the smartphone race has been defined by premium breakthroughs – better cameras, faster chips, and foldable displays, even as macroeconomic pressures drive up the cost of components like smartphone chips. But amid this uncertainty, the industry is now entering a new phase, one where innovation matters most, as demand for accessible technology continues to grow and real users seek meaningful upgrades. With the introduction of devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, this shift becomes clear. To echo our aspirations for accessible innovation, our latest devices offer a Galaxy experience, complete with fundamentals that are awesome for everyone. Smartphone ownership is effectively universal across both urban and rural communities. This means the conversation has evolved: it’s no longer about simply having a phone, but about having a smartphone that can meet modern expectations in today’s world. Mid-range smartphones are a large part of ...

  Samsung Malaysia has officially previewed its latest midrange contenders, the Galaxy A57 5G and Galaxy A37 5G, ahead of their market debut. With this launch, the electronics giant is making a decisive statement: premium features — including advanced artificial intelligence and flagship-grade durability — are no longer the exclusive domain of expensive flagship devices. The new additions to the Galaxy A series represent a significant philosophical shift for Samsung's midrange portfolio. Rather than incremental spec bumps, the company has focused on delivering meaningful, practical innovations that directly enhance daily usability. Chief among these is the introduction of "Awesome Intelligence" — a suite of AI-powered tools that bridge the gap between affordability and cutting-edge functionality. AI for the Everyday User Both smartphones run on One UI 8.5, built atop Android 16, and come equipped with AI capabilities previously reserved for Samsung's premium Galaxy S ...

 What started as a simple, everyday word quickly turned into something a lot more interesting on Malaysian social media. In the days leading up to the launch of the Galaxy A57 and A37, Samsung Malaysia quietly slipped into conversations across Facebook, Instagram, and TikTok — with one very specific trigger: “ngam.” And Malaysians noticed. From casual comments like “this outfit ngam today” to “weather finally ngam”, users began spotting something unexpected — Samsung Malaysia replying in places you wouldn’t usually expect a brand to be. From “Eh why Samsung here?” to “Okay this is actually fun” What made the activation click wasn’t just the replies — it was how natural it felt. Just a brand reacting in real time, like how Malaysians already talk online. Soon, things caught on and it became a bit of a thing: “Try comment ngam… see Samsung reply or not.” And just like that, a simple word turned into a low-key social game — with users testing it across platforms, sharing screenshots, ...

 Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.  We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience. For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.  With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily liv...

 Malaysian content creator Muhammad Noor Zakaria or MadNor, is bringing his signature witty, lecture-style take on smarter spending habits with Shopee VIP to the Shopee 4.4 Super VIP Sale as its brand ambassador. Often seen as Gen Z’s “elder brother” figure, MadNor is known for calling out impulsive purchases with a mix of humour and hard truths that resonate with younger audiences. Many also look to him for practical tips on managing everyday finances, trusting his honest and actionable recommendations. As part of the campaign, MadNor encourages Malaysians to spend smarter with Shopee VIP benefits, such as unlimited Daily Free Shipping with No Minimum Spend, early access to deals at 50% off, and VIP vouchers worth over RM4,400. MadNor’s Advice on Treating Yourself with Shopee VIP for More Savings A recurring theme in MadNor’s content is encouraging Gen Zs to spend within their means when it comes to viral indulgences like matcha runs and blind boxes. He applies the same approach t...