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 Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.   BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world. “Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience...

  Samsung Electronics has introduced two new ringtones featuring classical masterpieces on the Galaxy S26 series. Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.   ▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone. A Sound Philosophy Inspired by Nature Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions. New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves. <Optional: Embed “Samsung-Mobile-Galaxy-S26-Series-New-Bach-and-Handel-Classical-Ringtones_main2” here...

  Recently, Samsung launched the new Galaxy S26 series – its most intuitive Galaxy AI phone yet. Consumer response has been stellar, with pre-orders moving quickly and excitement building around the device’s innovative features. As these cutting-edge devices begin arriving, it’s important to consider how you will care for it. The average phone upgrade cycle has increased from 2.4 years to a whopping 3.5 years globally, signalling a shift toward longer device ownership. That’s where Samsung Care+ comes in. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow. Flexible and Personalised Choices for Every Lifestyle Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this. Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes acciden...

  Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence  – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet. “The new Galaxy A series reflects our continued commitment to AI democratization by bringing ...

 Samsung Electronics Co., Ltd. Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans. Samsung Galaxy S26 Ultra: Best in Show At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding secur...

 Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better. Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders. What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra? Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level q...