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 The new Samsung Galaxy S26 Series has officially arrived! Get ready to experience the next evolution of Galaxy AI – smarter, faster and more intuitive than ever before. From 26 February to 10 March 2026, customers can enjoy exclusive rewards worth up to RM1,200 on selected models, plus receive an instant rebate of RM700 when you pay with selected bank cards.   Looking to upgrade? Take advantage of our Galaxy Forever trade-in programme and enjoy savings of up to RM4,000 when you trade in your eligible device.  Visit Samsung Malaysia’s official Trade-in page for full details.  Complete your Galaxy ecosystem journey while you’re at it: purchase selected Branded Mobile Accessories for 30% off too when you pre-order the Galaxy S26 series.  Plus, bring it home easily with a 0% interest instalment plan of up to 36 months at participating banks. There’s never a better time to pre-order the Galaxy S26 series – get yours today.  To buy the Samsung Galaxy S26 se...

  Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer (EQ), to supply full-spectrum sound true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move and live throughout the day. “Samsung understands that a truly premium audio experience combines technical sound ...

  Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI  experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works. The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy. Building on Samsung's decades of innovation in display technology, Samsung introduce...

 Turning a photo from day to night in seconds. Restoring missing parts of objects in images, like a bite taken out of a cake. Seamlessly merging multiple photos into one cohesive image. These creative capabilities once required professional skills or hours of editing. Now they’re possible in minutes, directly from your Galaxy phone, simply by asking in your own words. That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation. Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.   At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. F...

 Samsung is bringing Galaxy AI to life on the big screen in some of the world’s most iconic urban spaces through a global 3D video billboard experience. Ahead of Galaxy Unpacked on Feb. 25, Samsung gives audiences around the world an early look at how Galaxy AI brings creative vision into frame. Starting Feb. 11, Samsung’s 3D video billboards will appear on 17 global landmarks in major cities including Ho Chi Minh, London, Los Angeles, Seoul and Tokyo, showcasing the scale of Galaxy AI.   Galaxy Unpacked will be streamed live on Samsung Malaysia’s official website, Samsung Newsroom and Samsung’s YouTube channel beginning at 2a.m. Malaysia time, 26 February 2026. From 11 February until 25 February 2026, register your interest at https://www.samsung.com/my/unpacked/ to receive a RM150 e-voucher  to purchase selected Galaxy device(s) unveiled during Unpacked 2026, and stand a chance to win mystery gifts worth up to a total of RM68,000! For more teasers and updates ahead of t...

  Samsung Electronics Co., Ltd. today announced the beta program for its latest version of Bixby , upgraded to operate as a conversational device agent. The update makes interacting with Galaxy devices more intuitive, as users can simply ask for what they need through natural language. Additionally, it expands access to up-to-date answers from the open web. “Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”  Intuitive Device Control Through Natural Conversation Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact settin...