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CU Kim, President & CEO, Samsung Electronics Southeast Asia & Oceania Byline - Why Southeast Asia and Oceania’s Mobile Future Demands an Intelligent Revolution

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MadNor Advises Gen Z: Save More with Shopee VIP’s Daily Free Shipping No Minimum Spend and Exclusive Vouchers

 Malaysian content creator Muhammad Noor Zakaria or MadNor, is bringing his signature witty, lecture-style take on smarter spending habits with Shopee VIP to the Shopee 4.4 Super VIP Sale as its brand ambassador. Often seen as Gen Z’s “elder brother” figure, MadNor is known for calling out impulsive purchases with a mix of humour and hard truths that resonate with younger audiences. Many also look to him for practical tips on managing everyday finances, trusting his honest and actionable recommendations. As part of the campaign, MadNor encourages Malaysians to spend smarter with Shopee VIP benefits, such as unlimited Daily Free Shipping with No Minimum Spend, early access to deals at 50% off, and VIP vouchers worth over RM4,400. MadNor’s Advice on Treating Yourself with Shopee VIP for More Savings A recurring theme in MadNor’s content is encouraging Gen Zs to spend within their means when it comes to viral indulgences like matcha runs and blind boxes. He applies the same approach t...

Everyday Moments, Made Easier with Galaxy AI

 The little tasks can add up quickly. Planning a trip with friends often means juggling multiple apps —checking your Calendar to avoid clashes, booking a car to the airport, reopening Notes to review the places you want to visit, keeping track of receipts, and staying up late to edit your photos until they’re ready to post.  Galaxy AI  on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input. What are the key Galaxy AI features on Galaxy S26 series? On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual...

Samsung Powers ‘BTS WORLD TOUR ‘ARIRANG’’ with Galaxy

 Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.   BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world. “Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience...

Samsung Brings Classical Melodies to Galaxy S26 Ringtones

  Samsung Electronics has introduced two new ringtones featuring classical masterpieces on the Galaxy S26 series. Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.   ▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone. A Sound Philosophy Inspired by Nature Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions. New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves. <Optional: Embed “Samsung-Mobile-Galaxy-S26-Series-New-Bach-and-Handel-Classical-Ringtones_main2” here...

From Day One to Years Later: Samsung Care+ Offers Comprehensive Protection for Galaxy Users

  Recently, Samsung launched the new Galaxy S26 series – its most intuitive Galaxy AI phone yet. Consumer response has been stellar, with pre-orders moving quickly and excitement building around the device’s innovative features. As these cutting-edge devices begin arriving, it’s important to consider how you will care for it. The average phone upgrade cycle has increased from 2.4 years to a whopping 3.5 years globally, signalling a shift toward longer device ownership. That’s where Samsung Care+ comes in. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow. Flexible and Personalised Choices for Every Lifestyle Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this. Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes acciden...

Samsung Unveils Galaxy A57 5G and Galaxy A37 5G, Packing Pro-Level Features at Awesome Price

  Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence  – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet. “The new Galaxy A series reflects our continued commitment to AI democratization by bringing ...