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 On February 25, Samsung Electronics unveiled the Galaxy Buds4 series at Galaxy Unpacked 2026 in San Francisco, showcasing exceptional sound performance and advanced AI capabilities. Reimagined as a personalized audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort. Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026. ▲ The Galaxy Buds4 series unveiled at Galaxy Unpacked 2026. (From left) Galaxy Buds4 and Galaxy Buds4 Pro Design: Data-Driven Comfort for the Perfect Fit The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations, the earbuds feature a refined ergonomic design that delivers lasting comfort, even during extended wear. The pinch control area — recessed where the fingers naturally rest — enhances tactility and enables intuitive control. A semi-transpa...

 On February 25, Samsung Electronics unveiled the Galaxy S26 series at Galaxy Unpacked 2026 in San Francisco. Marking the third generation of Samsung’s Galaxy AI phone, the Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date. Samsung Newsroom got an early hands-on look at the Galaxy S26 series during Galaxy Unpacked 2026 ▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 Design: Sleeker and Lighter Than Ever The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.   ▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining ...

 After the launch of the new Galaxy S Series at the Galaxy Unpacked event in San Francisco, TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics led a leadership panel session, sharing his insights with media from Southeast Asia and Oceania.    Highlighting the region’s strong demand for technology, he noted that 9 out of 10 young people in Southeast Asia use AI on their mobile devices daily, while 7 out of 10 Southeast Asian users believe that AI will improve their quality of life.  He said, “Southeast Asia and Oceania is one of the most dynamic markets in the world and the region that adopts AI innovations the fastest”, emphasizing that with its openness and enthusiasm towards technological advancements, the region holds immense potential and will be a key area for future AI development. Noting the region’s diverse population and landscape, TM Roh reiterated the importance of localization, sharing that Samsu...

 On Feb 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the third generation of AI phones, Galaxy S26 series. Maggie Kang, the co-director of KPOP DEMON HUNTERS, joined Galaxy Unpacked 2026 as the event’s creative partner, shaping the experience from concept to stage. Kang brought a distinct creative perspective to the launch with her cultural authenticity and imaginative world-building. Samsung Newsroom sat down with Kang to discuss her involvement in Galaxy Unpacked 2026 and how she approached blending culture, creativity and innovation. Q. The meeting of a cultural icon like you and technology is refreshing. How did you come to take on this role? Thank you! What excited me about this collaboration wasn’t just the opportunity to advise on an event, but the chance to explore how storytelling and technology intersect. Samsung has long been at the forefront of innovation, and I see technology as a powerful creative medium in itself. Samsung represents...

 On February 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series. Centered on three core pillars — Reach, Openness and Confidence — the event underscored Samsung’s commitment to embedding Galaxy AI more deeply into everyday experiences. Samsung Newsroom attended Galaxy Unpacked 2026, where a new era of AI integration took center stage. Galaxy S26 Series: Advancing Agentic AI With the Galaxy S26 series, Samsung builds on its legacy of mobile AI innovation to deliver more intelligent and seamless experiences. At the core of this evolution is agentic AI. “Every groundbreaking technology follows a similar journey. It begins as a marvel — rare, expensive and loudly celebrated. But the technologies that change history fade into the background because they become infrastructure,” said TM Roh, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Infrastructure is responsibility. It must work for e...

Unifi Mobile is turning heads with its latest offer, the Samsung Galaxy A17 5G is now absolutely free when you sign up for the UNI5G Postpaid 99 Plan, which has just been slashed to an irresistible RM69 per month.  Yes, you read that right: just RM69 monthly for a brand-new Samsung Galaxy A17 5G, with no hidden catches. When you pick up the UNI5G Postpaid Plan on Unifi Mobile, you’re not just getting a phone, you’re unlocking a bundle of premium perks, including: • Unlimited data & uncapped speed: Pair your new 5G phone with UNI5G Postpaid Plan and enjoy unlimited data and calls, hotspot and uncapped speed. • Free 1-Year Extended Warranty (worth RM99) until 30 June 2026: Stay worry-free and protect your new phone against life’s little accidents. • Free RM60 Zus Coffee Voucher: Fuel your day with your favourite cup, on the house.  All of this, bundled into one unbelievable RM69 monthly payment. At this price, the Galaxy A17 5G feels almost too good to be true. With it...