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 Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better. Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders. What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra? Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level q...

 On February 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series. Centered on three core pillars — Reach, Openness and Confidence — the event underscored Samsung’s commitment to embedding Galaxy AI more deeply into everyday experiences. Samsung Newsroom attended Galaxy Unpacked 2026, where a new era of AI integration took center stage. Galaxy S26 Series: Advancing Agentic AI With the Galaxy S26 series, Samsung builds on its legacy of mobile AI innovation to deliver more intelligent and seamless experiences. At the core of this evolution is agentic AI. “Every groundbreaking technology follows a similar journey. It begins as a marvel — rare, expensive and loudly celebrated. But the technologies that change history fade into the background because they become infrastructure,” said TM Roh, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Infrastructure is responsibility. It must work for e...

 The new Samsung Galaxy S26 Series has officially arrived! Get ready to experience the next evolution of Galaxy AI – smarter, faster and more intuitive than ever before. From 26 February to 10 March 2026, customers can enjoy exclusive rewards worth up to RM1,200 on selected models, plus receive an instant rebate of RM700 when you pay with selected bank cards.   Looking to upgrade? Take advantage of our Galaxy Forever trade-in programme and enjoy savings of up to RM4,000 when you trade in your eligible device.  Visit Samsung Malaysia’s official Trade-in page for full details.  Complete your Galaxy ecosystem journey while you’re at it: purchase selected Branded Mobile Accessories for 30% off too when you pre-order the Galaxy S26 series.  Plus, bring it home easily with a 0% interest instalment plan of up to 36 months at participating banks. There’s never a better time to pre-order the Galaxy S26 series – get yours today.  To buy the Samsung Galaxy S26 se...

  Samsung Electronics Co., Ltd. today announced the beta program for its latest version of Bixby , upgraded to operate as a conversational device agent. The update makes interacting with Galaxy devices more intuitive, as users can simply ask for what they need through natural language. Additionally, it expands access to up-to-date answers from the open web. “Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”  Intuitive Device Control Through Natural Conversation Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact settin...

 A new era has begun — one in which AI defines what makes a phone smart. Ushered in by Samsung Electronics, Galaxy AI empowers users to reshape daily life through unprecedented possibilities in communication, creativity, and connection.  The launch of the world’s first AI phone — the Galaxy S24 series in 2024 — marked the moment smartphone evolution gave way to AI innovation. From that point on, Samsung has expanded its mobile AI ecosystem by advancing multimodal intelligence and integrating AI across wearables, tablets, PCs and beyond. Since last year, Galaxy AI has redefined what it means to live freer and smarter. Explore the journey in the infographic below.     Purchase your own Galaxy Z Series to experience Galaxy AI Today. To purchase the Galaxy Z Series, please visit: https://www.samsung.com/my/smartphones/galaxy-z/

Have you ever wondered how you could make life awesome?  From AI-powered productivity and enhanced durability, to massive immersive displays and more, the latest additions to the Galaxy A Series deliver experiences that are A.W.E.S.O.M.E. in every way. In this piece, we explore how the devices help students, professionals, and creatives stay connected, capture memories, and power through the day. Whether it’s multi-tasking with Gemini Live on the Galaxy A17 or enjoying the Galaxy A07’s long battery life by binge-watching videos, get more out of every day with the new Galaxy A Series.

  For years, Samsung has led the way in showing how technology can empower everyday life. From smartphones to wearables and now tablets, each innovation is built to help Malaysians work smarter, stay connected, and live more seamlessly. The Galaxy Tab S10 Ultra became a productivity icon in Malaysia with its expansive 14.6-inch immersive display, Samsung DeX, and the precision of the S Pen, giving professionals, students, and creators the freedom to work and create anywhere. Productivity that Powered Every Role The Galaxy Tab S10 Ultra has been embraced as more than just an entertainment device. Professionals relied on it for multitasking with Multi-Active Window and App Pair, turning their tablet into a mobile office. Students used it as a digital notebook during lectures and collaborative projects. Content creators tapped into its high-resolution screen and creative apps to design, edit, and publish on the go. Families enjoyed it as a shared hub for calendars, video calls, and st...

 Samsung Electronics Co., Ltd. today announced the official rollout of One UI 8 — introducing advanced multimodal AI capabilities, a UX optimized for different device form factors and personalized, proactive suggestions to make everyday life smarter and more convenient. Starting this week with the Galaxy S25 series, One UI 8 will also reach the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE and additional eligible models later this year.  Personalized Suggestions with Advanced Security    One UI 8 recognizes the user’s context, offering personalized, proactive suggestions that support their unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalization tools with top-tier security features, anticipating user needs while keeping information safe.   • Now Bar  shows real-time app activity and media player progress directly on Galaxy Z Flip...

  If you ever had a child in your life, you will know the questions never stop. “Why is the sky blue?” “Where do clouds go at night?” “Why do cats sleep all day?” “How many stars are in the sky?” The questions keep coming, and eventually, parents run out of answers or patience. But now, there is someone who never does. With Gemini Live on the Galaxy A17 5G, your phone becomes the friend who is always ready to listen and respond. No Scripts, no formality, just talk naturally and your Galaxy answers you back. It is as easy as having conversation with someone who is always by your side. Need a study buddy to help explain a tough subject? Gemini Live is there. Need a pep-talk coach before a big presentation? It is ready to hype you up. Want to gossip about the latest K-drama or have a neighbour-style chit-chat while you cook? Just start talking. Gemini Live adapts to you, playing the role you need in the moment, like a sibling, a teacher, or even a late night therapist all in one. What...

 Think about the people we turn to every day. There is always that friend who knows the right angle to take your good-looking photo, the one who is always by your side when you need them, and the one who replies instantly whenever you reach out. Now imagine if your smartphone could be all of that: dependable, supportive, and ready to help whenever you need it. With the Galaxy A16 5G, that idea is closer than you think. A Friend Who Knows Your Best Angles Photos have become the language of how we share our lives, from quick OOTDs to nights out with friends. The Galaxy A16 5G comes with a 50MP Main Camera and 13MP Front Camera, designed to capture your moments clearly and vividly. Just like a friend who always offers to take the photo and nails it, the A16 makes sure you look great every time. A Friend Who Is Always There for You Nobody wants to be left hanging halfway through the day. With its 5,000mAh battery, the Galaxy A16 5G is built to last from morning alarms to late-night ch...

 The Galaxy S25 FE – For Everything! The Galaxy S25 FE combines powerful AI features with reliable performance to fuel creativity, offering tools like Generative Edit, Instant Slow-mo, and Audio Eraser alongside a 12MP ProVisual Engine front camera and Super HDR for stunning content creation. Its sleek 6.7-inch Dynamic AMOLED 2X display, durable Armor Aluminum frame, long-lasting 4,900mAh battery with 45W fast charging, and bold color options deliver a premium experience. With Galaxy AI on One UI 8, multimodal tools like Gemini Live and Circle to Search, plus seven years of updates and Knox security, the S25 FE is designed to stay smart, secure, and inspiring well into the future.   The Galaxy Tab S11 Series – A Powerhouse of Productivity The Galaxy Tab S11 Series gives users the freedom to choose between the portable 11-inch Tab S11 and the powerhouse 14.6-inch Tab S11 Ultra, both powered by the latest 3nm processor, Galaxy AI, and an upgraded S Pen with Quick Tools. The Tab ...

Samsung has once again raised the bar for innovation and accessibility with the launch of three highly anticipated devices — the Galaxy S25 FE, the Galaxy Tab S11 series, and the Galaxy Buds 3 FE. Announced ahead of its September 4, 2025 Galaxy Unpacked event, the new lineup highlights Samsung’s mission to democratize premium technology by making its flagship-level features available to a wider audience. Galaxy S25 FE: The Gateway to Flagship Power The headline star of the launch is the Galaxy S25 FE, designed as the perfect bridge between the popular Galaxy A series and Samsung’s flagship Galaxy S25 family. Marketed as the “gateway to a powerful Galaxy experience,” the device brings together flagship-grade performance, AI-enhanced tools, and future-proof security at a more accessible price point. Performance and Design The Galaxy S25 FE boasts a 6.7-inch Dynamic AMOLED 2X display with a smooth 120Hz refresh rate, slim bezels, and a sleek body that balances comfort with style. Under th...

 Samsung has drawn back the curtain on its most ambitious foldable yet — the Galaxy Z Fold 7; a device that promises to turn even casual users into creative powerhouses. With an expansive display and a suite of AI-driven tools, this is not just a smartphone. It’s an on-the-go editing studio, creative lab, and productivity hub in one. A Leap in Intelligent Editing The Fold 7's showstopper is its Enhanced Generative Edit, a refined AI system that redefines what’s possible in mobile photography. Whether it’s removing an unwanted object and its shadow, filling in a complex background, or adjusting an object’s size and position without distorting perspective, Generative Edit makes it happen seamlessly.  A new Suggest Erase mode proactively detects distractions and offers instant fixes, while Side-by-Side Editing lets users compare original and edited versions in real time on the Fold’s sprawling display. More Than Just People Pictures The camera suite goes beyon...

 What’s the first city that comes to mind when you think of energy, creativity and culture? For many, it’s New York City — where skyscrapers touch the sky, scenes unfold on screen and culture thrives in every corner. And now, it’s also the place to get hands-on with Samsung Electronics’ latest mobile devices. On July 9, the Galaxy Z Fold7, Z Flip7 and Galaxy Watch8 series made their grand debut at Galaxy Unpacked 2025 in Brooklyn. But the excitement didn’t stop there. Just across the East River, the Galaxy Experience Space in SoHo, Manhattan, is now open for visitors to explore the latest Galaxy innovations up close. From immersive product demos to daily workshops and even exclusive influencer meet-ups, the space offers an interactive playground for all things Galaxy.  And the experience goes far beyond four walls. From Flatiron Public Plaza and Union Square Park to Chelsea Triangle and Astor Place, Galaxy Hangouts are popping up all over Manhattan’s most iconic spots. It’s th...