Skip to main content

Got What It Takes to Be a Star Bartender?


 The ultimate bartender’s test is back again in 2022! After a two-year hiatus, Heineken Malaysia Berhad’s (HEINEKEN Malaysia) Star Academy is back in action in the search for Malaysia’s best bartender. First up on Star Academy’s agenda is the Heineken® Star Quality programme, which aims to equip bartenders in Malaysia with star quality training through an immersive learning experience. Bartenders are invited to register and compete with exciting prizes up for grabs!

Star Academy was established by HEINEKEN Malaysia to provide professional training to business partners and bartenders by equipping them with skills in the areas of product history and knowledge, technical know-how, as well as responsible serving and retailing. Besidestraining, competitive selections are also held to identify the best bartenders in the country. From participating outlets nationwide, top performers will then be chosen for the national finals after rigorous theoretical and practical assessments.

“At HEINEKEN, we are passionate about our consumers and customers, and we strive to deliver the best service and experiences. Due to the pandemic, we had to suspend all Star Academy programmes for the last two years. We’re excited to announce that Star Academy is back this year with our flagship Heineken® Star Quality programme, and we are thrilled to get back to training bartenders across Malaysia to deliver the perfect Heineken® serve,” said Vasily Baranov, the Sales Director of HEINEKEN Malaysia Heineken® Star Quality

This year, Star Academy kicks off with its flagship programme – Heineken® Star Quality. Bartenders are invited to undergo training on the art of bartending, to understand the history and origin of Heineken® as well as the ingredients that go into the brew. Ultimately, these bartenders will grasp the Heineken® Star Serve, the five-step pouring ritual comprising rinse, pour, skim, check and serve to create the perfect pint of Heineken®.

Heineken® Star Quality aims to give bartenders an immersive experience, engaging the five senses of sight, smell, sound, touch and taste. The training will empower the bartenders with newly acquired skills, allowing them to earn their credentials in serving the perfect pint of Heineken®. As a result, Heineken® fans in Malaysia will be able to enjoy the authentic Heineken® quality and experience when they order their favourite Heineken®. Jack Loh, Heineken® Star Serve 2019 winner and Malaysian representative in the Heineken® Global Bartender Finals 2019 shares, “Going through the Heineken® Star Serve programme and subsequently being crowned Malaysia’s Best Heineken® bartender in 2019 was one of the proudest moments of my life. I will never forget the experience of representing Malaysia at the Heineken® Global Bartender Finals in Amsterdam. It was a thrilling adventure to master and showcase my bartending skills alongside the best of the best. With this year’s hands-on training, I have no doubt the upcoming Heineken® Star Quality will be even more exciting!”

The Heineken® Star Quality training will be held in seven different regions in Malaysia including Penang, Perak, Johor, Sabah Sarawak and two locations in the Klang Valley. After the training sessions, participants will undergo both a theory and physical test, with their product knowledge and bartending skills being put to the test and graded.

The Heineken Star Bartender 2022 Malaysia champion will be crowned at the finale on 3 June 2022. The champion will then walk away with a three-days-two-nights, all expenses paid Langkawi getaway for both the bartender and the bar owner with their plus-ones.

Additionally, all finalists will receive a Heineken® Star Quality Recognition pin – a gold pin for the champion, a silver for the runner up, and a bronze pin for each of the remaining finalists. Participating outlets will also receive a Star Academy 2022 plaque in recognition of their participation.

To sign up for the Heineken® Star Quality programme, bartenders at participating Heineken® outlets including restaurants, pubs and bars may register their interest at the Star Academy website (www.star-academy.heinekenmalaysia.com) starting 30 March 2022. In adherence to COVID-19 SOPs, participants will have to present a negative self-test result two days prior to attending the sessions.

Guinness Perfect Pour and Star Academy Masterclass

Beyond Heineken® Star Quality, Star Academy will also be launching the Guinness Perfect Pour programme in July. Following that, the top scorers from Heineken® Star Quality and Guinness Perfect Pour sessions will be invited for a Masterclass, where they can experience a specially curated session that elaborates the history and basics of beers, topped with a brewery tour followed by dinner and drinks.

For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

The Art of Effortless Exploration: How Galaxy AI Unlocks Seamless Travel

   When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI, together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.   From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.  Seamless communication for every moment    Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages. Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate  is your secret weapon. Built into your Galaxy device , it...
Post a Comment
Read more

Just Another Sunday Morning feat. Galaxy S25 Series

   For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.  With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favorite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organizing your day, the Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.  “Sunday is a day for meetups and creating memories” Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.  Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-l...
Post a Comment
Read more

Sun Life Survey Reveals Many Malaysians Struggle with Wealth and Legacy Preservation, While Family Business Succession Remains Underprepared

 A new Sun Life Asia survey reveals that families across Asia are navigating a pivotal moment in legacy planning and family business succession. In Malaysia, only 34% of respondents have a fully developed succession plan, leaving two thirds underprepared. While 60% of families prioritise practical legacy goals such as essential needs, long-term wealth creation and education, more than two thirds (68%) worry their wealth will not last beyond their children’s generation.   The research, titled Passing the torch: Building lasting legacies in Asia, surveyed over 3,000 respondents across Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Vietnam, and highlights the attitudes, behaviours and aspirations surrounding legacy planning. A companion survey of 1,823 respondents further explores the unique perspectives of family business owners and their sentiments on the challenges involved in passing on enterprises to the next generation.   With Asia experiencing the larg...
Post a Comment
Read more