Skip to main content

Got What It Takes to Be a Star Bartender?


 The ultimate bartender’s test is back again in 2022! After a two-year hiatus, Heineken Malaysia Berhad’s (HEINEKEN Malaysia) Star Academy is back in action in the search for Malaysia’s best bartender. First up on Star Academy’s agenda is the Heineken® Star Quality programme, which aims to equip bartenders in Malaysia with star quality training through an immersive learning experience. Bartenders are invited to register and compete with exciting prizes up for grabs!

Star Academy was established by HEINEKEN Malaysia to provide professional training to business partners and bartenders by equipping them with skills in the areas of product history and knowledge, technical know-how, as well as responsible serving and retailing. Besidestraining, competitive selections are also held to identify the best bartenders in the country. From participating outlets nationwide, top performers will then be chosen for the national finals after rigorous theoretical and practical assessments.

“At HEINEKEN, we are passionate about our consumers and customers, and we strive to deliver the best service and experiences. Due to the pandemic, we had to suspend all Star Academy programmes for the last two years. We’re excited to announce that Star Academy is back this year with our flagship Heineken® Star Quality programme, and we are thrilled to get back to training bartenders across Malaysia to deliver the perfect Heineken® serve,” said Vasily Baranov, the Sales Director of HEINEKEN Malaysia Heineken® Star Quality

This year, Star Academy kicks off with its flagship programme – Heineken® Star Quality. Bartenders are invited to undergo training on the art of bartending, to understand the history and origin of Heineken® as well as the ingredients that go into the brew. Ultimately, these bartenders will grasp the Heineken® Star Serve, the five-step pouring ritual comprising rinse, pour, skim, check and serve to create the perfect pint of Heineken®.

Heineken® Star Quality aims to give bartenders an immersive experience, engaging the five senses of sight, smell, sound, touch and taste. The training will empower the bartenders with newly acquired skills, allowing them to earn their credentials in serving the perfect pint of Heineken®. As a result, Heineken® fans in Malaysia will be able to enjoy the authentic Heineken® quality and experience when they order their favourite Heineken®. Jack Loh, Heineken® Star Serve 2019 winner and Malaysian representative in the Heineken® Global Bartender Finals 2019 shares, “Going through the Heineken® Star Serve programme and subsequently being crowned Malaysia’s Best Heineken® bartender in 2019 was one of the proudest moments of my life. I will never forget the experience of representing Malaysia at the Heineken® Global Bartender Finals in Amsterdam. It was a thrilling adventure to master and showcase my bartending skills alongside the best of the best. With this year’s hands-on training, I have no doubt the upcoming Heineken® Star Quality will be even more exciting!”

The Heineken® Star Quality training will be held in seven different regions in Malaysia including Penang, Perak, Johor, Sabah Sarawak and two locations in the Klang Valley. After the training sessions, participants will undergo both a theory and physical test, with their product knowledge and bartending skills being put to the test and graded.

The Heineken Star Bartender 2022 Malaysia champion will be crowned at the finale on 3 June 2022. The champion will then walk away with a three-days-two-nights, all expenses paid Langkawi getaway for both the bartender and the bar owner with their plus-ones.

Additionally, all finalists will receive a Heineken® Star Quality Recognition pin – a gold pin for the champion, a silver for the runner up, and a bronze pin for each of the remaining finalists. Participating outlets will also receive a Star Academy 2022 plaque in recognition of their participation.

To sign up for the Heineken® Star Quality programme, bartenders at participating Heineken® outlets including restaurants, pubs and bars may register their interest at the Star Academy website (www.star-academy.heinekenmalaysia.com) starting 30 March 2022. In adherence to COVID-19 SOPs, participants will have to present a negative self-test result two days prior to attending the sessions.

Guinness Perfect Pour and Star Academy Masterclass

Beyond Heineken® Star Quality, Star Academy will also be launching the Guinness Perfect Pour programme in July. Following that, the top scorers from Heineken® Star Quality and Guinness Perfect Pour sessions will be invited for a Masterclass, where they can experience a specially curated session that elaborates the history and basics of beers, topped with a brewery tour followed by dinner and drinks.

For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

The All-new Foldable Line-up is Here!

 The all-new foldable lineup from Samsung is here. The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables with maximum productivity. The brand-new form factor of the Galaxy Z Fold8 unlocks new foldable experiences through everyday immersion. And the Galaxy Z Flip8 rounds off the series, designed around quick interactions, personal expression and AI-native experiences.  Samsung is set to redefine foldable innovation once again with these new devices — bringing together iconic design, powerful performance, and an even more seamless Galaxy AI experience. But that’s not all, a whole new range of the Galaxy Watch series is here too, specifically Galaxy Watch Ultra2 and Galaxy Watch9. From 22 July to 13 August 2026, customers can enjoy a suite of exclusive launch rewards worth up to RM1,950!  , This includes an exclusive rebate worth up to RM800, an instant bank rebate of RM500 when paying with selected bank cards a Samsung Reward Points Booster worth up ...
Post a Comment
Read more

Samsung Brings Galaxy Ecosystem Into Everyday Eyewear

 The smartphone era forced humanity into a persistent downward gaze, tethering personal productivity to glass screens held in the palm. At Galaxy Unpacked in London, Samsung Electronics, alongside Google and Qualcomm, formally signaled the next major structural shift in mobile computing. By introducing its Intelligent Eyewear ecosystem—engineered in direct partnership with global eyewear innovators Gentle Monster and Warby Parker—Samsung is attempting to transition artificial intelligence from a device you consult into an ambient layer that passively interprets the physical world alongside you. The Architectural Blueprint: Android XR and Micro-Hardware Integration While the concept of camera-equipped glasses is not new, Samsung’s approach differentiates itself through deep platform-level integration and optimized silicon efficiency. Operating on the newly minted Android XR platform, the Intelligent Eyewear acts as a display-less, audio-first extension of the Galaxy ecosystem. Under...
Post a Comment
Read more

100 aircraft, 44 months and 4.4 million man hours: Emirates’ retrofit programme marks major milestone

 Emirates has reached a landmark 100 aircraft refurbished under its retrofit programme, the largest known undertaken by any airline globally. Since work began in November 2022, 47 Airbus A380s and 53 Boeing 777s have been given a complete nose-to-tail refresh at the Emirates Engineering hangars in Dubai. By the end of December 2026, around 20 additional aircraft will be upgraded, moving the airline significantly past the halfway point in its US$ 5 billion investment aimed at delivering a consistently elevated experience to customers. Over a period of 44 months, the Emirates Engineering team has deployed more than 400 engineers and technicians, investing a collective 4.4 million man hours to transform 100 aircraft and deliver a sophisticated upgrade across the cabin interiors of all the aircraft. Every aircraft was also fitted out with a new Premium Economy Cabin during the retrofit. More than 3,800 new Premium Economy seats have been installed in total as part of the initiative, ac...
Post a Comment
Read more