Skip to main content

“Southeast Asian consumers are seeking premium mobile experiences, and Samsung’s Galaxy S23 series raises the bar with our best innovations," says TM Roh, President & Head of MX Business, Samsung Electronics

During a recent visit to Malaysia, TM Roh, President and Head of Samsung Electronics' Mobile eXperience (MX) Business, revealed that the response to the new Galaxy S23 Series in Southeast Asia has been highly positive.


“After unveiling the Galaxy S23 series, we have received a very positive market response in this region. Compared to the Galaxy S22 series, demand for pre-orders has increased, and interest in the Galaxy S23 Ultra has exceeded expectations,” said TM Roh.

He also noted that a majority of consumers in Southeast Asia have selected Galaxy S23 models with higher storage capacities for their pre-orders.  

Highlighting the significant market opportunity in Southeast Asia, he said, “Many consumers in this dynamic region, especially the younger demographic, have high interest in advanced and new mobile experiences. In the Galaxy S23 series, we have brought together innovative experiences in terms of camera, gaming and connectedness in a single smartphone. We have also used a wider variety of recycled materials in more components than in any other Samsung Galaxy smartphone, raising the bar for premium technology so consumers can enjoy the best experience while contributing to a healthier planet.”  

Notwithstanding current challenges in the macro-economic climate, TM Roh stated that Samsung continues to pave the path for future growth through its full line-up of enhanced products, including the S series, Z series and A series, to offer a holistic premium experience for consumers. 
He emphasized Samsung’s strength in providing a connected experience through an ecosystem of Galaxy devices such as smartphones, wearables, and tablets, as well as Samsung’s TV and home appliances. “The strength and resilience of the premium categories across our MX business will help us create and prepare for the future,” he said. 

Creating Premium Mobile Experiences with Consumers in Mind
The new Galaxy S23 series has revolutionized how innovation, quality and sustainability can be realised together in a smartphone, and was developed with customer feedback in mind. Sharing his experience when visiting Southeast Asia, TM Roh elaborated on the three key areas that have set a new benchmark for Samsung Galaxy’s powerful, lasting innovations in delivering the ultimate premium phone experience: 
• Epic Camera: The Galaxy S23 Ultra features a groundbreaking camera, coupled with improved capabilities such as enhanced AI to enable anyone to create professional-grade photos, cinematic videos and Nightography
• Premium Performance: Samsung has collaborated exclusively with Qualcomm to create the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, delivering the most powerful and efficient platform ever in a Samsung Galaxy smartphone and the fastest Snapdragon available today that is great for gaming and more
• Designed with the Planet in Mind: The Galaxy S23 series uses a wider variety of recycled materials than any other Galaxy smartphone and features Corning® Gorilla® Glass Victus® 2  consisting of an average of 22 percent pre-consumer recycled content. 

Summarizing how the Galaxy S23 series has raised the bar and showcased technology’s potential to enrich people’s lives, TM Roh said, “We put consumer needs first behind all our innovations, and we are working with partners globally to deliver the best technology and experiences of the future.” 

From 24 February 2023 onwards, Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 will be available nationwide in Malaysia, and on https://www.samsung.com/my/. Get the most talked-about device right now, the Galaxy S23 series, and receive a free Galaxy Watch5 (40mm) worth RM1,099 with your purchase from 24 February to 31 March 2023 .

 For more information on the latest Galaxy S23 Series, please visit: • Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/ • Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/
Labels:

Comments

Post a Comment

Popular posts from this blog

The All-new Foldable Line-up is Here!

 The all-new foldable lineup from Samsung is here. The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables with maximum productivity. The brand-new form factor of the Galaxy Z Fold8 unlocks new foldable experiences through everyday immersion. And the Galaxy Z Flip8 rounds off the series, designed around quick interactions, personal expression and AI-native experiences.  Samsung is set to redefine foldable innovation once again with these new devices — bringing together iconic design, powerful performance, and an even more seamless Galaxy AI experience. But that’s not all, a whole new range of the Galaxy Watch series is here too, specifically Galaxy Watch Ultra2 and Galaxy Watch9. From 22 July to 13 August 2026, customers can enjoy a suite of exclusive launch rewards worth up to RM1,950!  , This includes an exclusive rebate worth up to RM800, an instant bank rebate of RM500 when paying with selected bank cards a Samsung Reward Points Booster worth up ...
Post a Comment
Read more

Samsung Brings Galaxy Ecosystem Into Everyday Eyewear

 The smartphone era forced humanity into a persistent downward gaze, tethering personal productivity to glass screens held in the palm. At Galaxy Unpacked in London, Samsung Electronics, alongside Google and Qualcomm, formally signaled the next major structural shift in mobile computing. By introducing its Intelligent Eyewear ecosystem—engineered in direct partnership with global eyewear innovators Gentle Monster and Warby Parker—Samsung is attempting to transition artificial intelligence from a device you consult into an ambient layer that passively interprets the physical world alongside you. The Architectural Blueprint: Android XR and Micro-Hardware Integration While the concept of camera-equipped glasses is not new, Samsung’s approach differentiates itself through deep platform-level integration and optimized silicon efficiency. Operating on the newly minted Android XR platform, the Intelligent Eyewear acts as a display-less, audio-first extension of the Galaxy ecosystem. Under...
Post a Comment
Read more

100 aircraft, 44 months and 4.4 million man hours: Emirates’ retrofit programme marks major milestone

 Emirates has reached a landmark 100 aircraft refurbished under its retrofit programme, the largest known undertaken by any airline globally. Since work began in November 2022, 47 Airbus A380s and 53 Boeing 777s have been given a complete nose-to-tail refresh at the Emirates Engineering hangars in Dubai. By the end of December 2026, around 20 additional aircraft will be upgraded, moving the airline significantly past the halfway point in its US$ 5 billion investment aimed at delivering a consistently elevated experience to customers. Over a period of 44 months, the Emirates Engineering team has deployed more than 400 engineers and technicians, investing a collective 4.4 million man hours to transform 100 aircraft and deliver a sophisticated upgrade across the cabin interiors of all the aircraft. Every aircraft was also fitted out with a new Premium Economy Cabin during the retrofit. More than 3,800 new Premium Economy seats have been installed in total as part of the initiative, ac...
Post a Comment
Read more