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For Creators, By Creators - Samsung’s Pro-Grade APV Codec Supported on Galaxy S26 Ultra

 Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.


What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?


Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.


How does APV Work?


While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.


How to Enable APV on Galaxy S26 Ultra


1. Navigate to Camera > Settings > Video Format > APV

2. Choose preferred APV control APV HDR or APV Log

3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)

4. Toggle selected shooting mode on or off in Camera preview

5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage


Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.


Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.


Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!


Until 3 May 2026, the Galaxy S26 series is available  for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!


Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.


For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+  offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.


To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/


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