Pioneering the Foldable Revolution: From Concept to Reality

When Samsung unveiled its foldable display prototype in 2011, many saw it as a glimpse into a distant future — something bold, exciting, and possibly unattainable. Fast forward to 2019, and Samsung made the impossible happen with the launch of the world’s first commercially available foldable smartphone: the Galaxy Fold.

This wasn’t a mere flex of innovation — it was a radical reimagination of mobile form factors. The early days weren’t without challenges. The first-generation Fold faced criticism for fragility and hinge issues. But rather than retreat, Samsung responded with determination, refining every inch of its foldable technology. Through iterative hardware updates, reinforced ultra-thin glass (UTG), water resistance, and stronger hinge systems, the Fold and Flip lineups have matured into a trusted category.

Today, Samsung’s foldables are more than novel gadgets — they’re symbols of engineering resilience. With each generation, Samsung has pushed the boundaries: introducing the Z Flip for portability, the Z Fold for productivity, and both for people ready to embrace the next era of smartphones. What was once conceptual is now a global movement, and it all started with Samsung’s vision — and its courage to be first.

Now, with the announcement of the Unpacked July 2025, Samsung is gearing up for the next revolution in foldable technology, pushing boundaries and redefining our mobile devices as companions.

Register Your Interest Today!

Get ready for the next Galaxy innovation – from now until 9 July 2025, 9:59 P.M., register your interest to receive a RM180 e-voucher to pre-order the next Galaxy device(s) unveiled during the Galaxy Unpacked and/or Galaxy Watches.

Embrace the AI Lifestyle

Participants who have completed their registration of interest for the next Galaxy device(s) are also eligible to participate in the My AI Lifestyle Contest. Simply follow these steps to participate:

1. Comment and answer a question on the My AI Lifestyle Contest announcement that will be posted on Samsung Malaysia’s official Facebook, Instagram, TikTok and X account.

2. Make sure to include the hashtag #GalaxyUnpacked and #MyAILifestyle on your comments.

3. Participants must follow Samsung Malaysia’s official Facebook, Instagram, TikTok and X account, and have their social media account set to public.

Check out these amazing prizes up for grabs:

1. 65” Neo QLED QN70F 4K Samsung Vision AI Smart TV

2. 280W Bespoke AI Jet Lite Premium AI Cleaning Pebble Grey

3. 594L Bespoke AI Refrigerator SBS 9” LCD AI Home Black

4. 25KG Bespoke AI Laundry Front-load Washer AI EcobubbleTM

5. Galaxy Tab S6 Lite

Stay tuned and make sure to visit Samsung Malaysia Newsroom for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

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