Skip to main content

KAO Malaysia’s “Skin Protection, Life Perfection” Campaign Champions Lifelong Skin Health Starting from Youth

In a joint initiative aimed at elevating skincare awareness among Malaysians, KAO Malaysia, in collaboration with Watsons, has officially launched the “Skin Protection, Life Perfection” campaign. The initiative seeks to position daily skin protection not merely as a beauty ritual but as a lifelong investment in health, confidence, and well-being.




At the heart of the campaign is a mission to cultivate a culture of proactive skincare. By combining the scientifically backed Bioré skincare solutions with Watsons’ extensive reach and rewards ecosystem, the campaign introduces a new level of accessibility and engagement for Malaysian consumers. A key highlight is a 1% sales donation drive, which will channel proceeds into local dermatological research to advance knowledge and practices around skin protection.

“At KAO, we see skin protection as essential to living beautifully and healthily,” said Mr. Yamazaki Hirobumi, President of KAO Malaysia. “This campaign is an extension of our Kirei Lifestyle commitment — a belief that small, meaningful acts of care can lead to a more radiant and confident tomorrow.”

Scientific Insights and Holistic Skincare Solutions

To kick off the campaign, a launch event was held featuring expert presentations that underscored the scientific importance of skin health. Associate Professor ChM. Dr. Noraini from Universiti Malaya delivered a keynote address titled “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”, highlighting how the right products can influence long-term dermatological health.


A live skincare regimen demonstration followed, presented by Dr. Lim Ing Kien from Ventamin. Tailored to suit different age groups, the session emphasized the importance of age-appropriate skincare routines and the preventive benefits of daily protection — especially against Malaysia’s high UV exposure, humidity, and airborne pollutants.

The campaign showcases Bioré’s “Cleanse. Protect.” skincare philosophy, offering gentle yet high-performance UV-blocking solutions that build skin resilience over time. From hydrating mists to tone-correcting sunscreens, the range is designed to encourage Malaysians to protect their skin today, for a more confident tomorrow.


Driving Public Health Through Retail Engagement

As the campaign’s official retail partner, Watsons Malaysia plays a crucial role in driving public engagement. Speaking at the event, Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia of AS Watson, said:


“This partnership with KAO aligns perfectly with our mission to make wellness accessible for all. With our wide retail presence, digital platforms, and loyalty programs, we’re committed to encouraging positive skincare habits and making skin protection a daily norm.”


From May to August 2025, Watsons members will enjoy exclusive perks through loyalty programs:


W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points


E-Stamp Program: Collect stamps to redeem selected Bioré products including the Bioré UV Aqua Rich Aqua Protect Mist and Tone Up Essence


Additionally, customers who spend RM80 and above on Bioré or Bioré Guard products (excluding Men’s Bioré) at any Watsons outlet from 6 May to 25 June 2025 stand a chance to redeem one of 400 limited Touch ‘n Go eWallet Reload PINs worth RM25 each.


Broader Community Impact

The campaign also reflects KAO Malaysia’s commitment to broader community health. In recent years, the company has collaborated with government and non-profit partners through initiatives like “Guard Our Future”, a multi-pronged dengue prevention project that included educational workshops and community clean-ups in Selangor. The continued involvement of the Selangor State Government’s Public Health Committee in these efforts underscores the value of cross-sector collaboration in preventive health.


Through “Skin Protection, Life Perfection,” KAO Malaysia and Watsons aim not only to improve skin health but to foster a culture of care that begins with the individual and extends to the community.


For further details on the campaign and its rewards, visit participating Watsons outlets or follow the brands on social media:


KAO Malaysia Facebook: facebook.com/officialkaomalaysia

KAO Malaysia Instagram: @officialkaomalaysia

Watsons Malaysia Facebook: facebook.com/watsonsmalaysia

Watsons Malaysia Instagram: @watsonsmy


Labels:

Comments

Post a Comment

Popular posts from this blog

AEON Bank and Malaysia Esport Federation Signed MoU to Nurture E-Sports Talents Among Local Youth

 AEON Bank (M) Berhad and Malaysia Esports Federation (MESF) recently signed a Memorandum of Understanding (MoU), alongside two other strategic partners—Takaful Malaysia (Syarikat Takaful Malaysia Am Berhad) and Retromania. The MoU signing took place at Pavilion Bukit Jalil’s Exhibition Centre, with the signatories being Tsutomu Kamagata, Deputy CEO and Chief Corporate Management Officer of AEON Bank; YBrs. Naim Al-Amin, President of MESF; Hazruddin Hassan, Chief Marketing Officer of Takaful Malaysia; and an official representative from Retromania. The MoU signing ceremony was witnessed by YBrs. Suhaidi Alias, Sports Commissioner Malaysia; Afiq Fadhli Narawi, Vice President of MESF; Aizuddin Danian Izham Cheong, Chief Personal Banking Officer of AEON Bank (M) Berhad; and YBrs. Ahmed Faris Amir, CEO of Esports Integrated (ESI). The MoU signing was preceded by the launch of Piala Esports Malaysia and was followed by the full acceptance and commitment towards strict compliance to the ...
Post a Comment
Read more

The Art of Effortless Exploration: How Galaxy AI Unlocks Seamless Travel

   When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI, together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.   From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.  Seamless communication for every moment    Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages. Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate  is your secret weapon. Built into your Galaxy device , it...
Post a Comment
Read more

Just Another Sunday Morning feat. Galaxy S25 Series

   For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.  With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favorite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organizing your day, the Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.  “Sunday is a day for meetups and creating memories” Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.  Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-l...
Post a Comment
Read more