Samsung Teases New Way to Interact with Mobile Through Hologram Experience Ahead of Galaxy Unpacked 2025

Samsung Electronics Co., Ltd. illuminated the cityscape of London with a live hologram showcase, transforming urban spaces into vibrant canvases in anticipation of Galaxy Unpacked 2025 and bringing the world a sneak peek into the next era of mobile AI. With live holographic activation and voice elements, Samsung invites viewers from around the world to tune into Galaxy Unpacked on 23 January.

Hologram OOH for Galaxy Unpacked 2025 at Shoreditch in London, U.K. on January 15

The hologram projections showed a variety of images representing common memories users might capture and share through mobile devices, from marine life and exotic plants to sports highlights and a lantern-filled sky. These displays hint at the more intuitive mobile experience users around the globe can expect from Galaxy AI, while also giving a glimpse of the new features set to arrive with the next Galaxy S series lineup.

The immersive experience debuted January 15, projecting the never-before-seen holographic installations and featuring large-format, scalable 65-foot by 50-foot visuals positioned 100 feet above the ground. In addition to the installation going live in London, on-site social posts have further amplified expectations worldwide.

Catch the next Galaxy Unpacked and stand a chance to win a prize!

Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned to our socials and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device! Eligible participants also stand a chance to win a prize! Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

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