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The Union of Art, Culture and Technology: Samsung Transforms Historic Semua House in Kuala Lumpur




Samsung Malaysia and Semua House, an iconic landmark located in Kuala Lumpur's vibrant textile district, announced their innovative collaboration, fusing the worlds of art and technology. Samsung Malaysia is transforming Semua House with a variety of creative offerings of innovative arts and culture. This partnership not only amplifies the distinct brand identities of Samsung Galaxy and Semua House but also redefines consumer experiences with a refreshing touch of unconventionality, with the Galaxy S24 series, powered by Galaxy AI.

"Samsung is dedicated to fostering creativity across diverse avenues. We take pride in empowering our aspiring homegrown artists to pioneer a new era of innovation and expression, blending rich heritage with urban influence and technological advancement in Malaysia," said Elaine Soh, Chief Marketing Officer at Samsung Malaysia. "Through our collaboration with Semua House, we aim to encourage consumers to explore their creativity and express it without limitation."

Connecting Artists and Audiences through Galaxy AI

From 21 March to 29 April 2024, experience KA.IN, the latest fashion community space that seamlessly merges artistry, diversity, and sustainability. Join Malaysian artists Dhani Illiani, Amani Azlin, and Shahrina Shahrin on an immersive journey through three experiential stations, powered by Galaxy AI. Explore their creative visions and connect with their artistry like never before. Read below to find out more about the experiential stations:

• Immersive Raya Dark Room – Step into an immersive dark room at the KA.IN exhibition, where the masterpieces of three female artists await, inviting visitors to explore the captivating fusion of tradition and innovation. Experience first-hand the Galaxy S24 series Nightography feature as you delve into the vibrant ambiance of Semua House during Ramadan and Raya.

• Balik Kampung Photo Booth – Conceptualized by Dhani Illiani, visitors will encounter a vibrant photobooth setup adorned with colourful and whimsical printed cutouts, enticing them to capture beautiful snapshots of their experience with the Galaxy S24 series. Adding an interactive twist to the encounter, visitors in this zone will have a mission to complete using one of the Galaxy AI features.

• Raya Photography Art Exhibition – Immerse yourself in the vibrant cityscape of Kuala Lumpur, the exhibition showcases a blend of traditional art pieces and digital print photography captured using the Galaxy S24 series, by Dhani Illiani, Amani Azlin and Shahrina Sharin. From iconic landmarks to hidden gems, each image offers a unique perspective on our dynamic city. Visitors can immerse themselves in these masterpieces and interact with them using the Circle to Search with Google feature on the Galaxy S24 series.

Visitors will be given a mission card to experience Galaxy AI and complete all three experiential stations. Plus, redeem a treat from Samsung Malaysia by following the steps below :
1. Register by scanning QR code and filling up the online form to receive a mission card
2. Complete all 3 stations and show your stamped mission card to the crew
3. Redeem a RM10 food voucher to be used at Semua Rasa Food Court.

For individuals who wish to try Galaxy AI on their device, can experience it by downloading the Try Galaxy app  available on all Android devices including Galaxy(1) models. Download the app right then and there, and redeem your freebies  by showing the downloaded app to the Samsung assistants on duty.


Galaxy Ai-Volution
But wait, there's more to the takeover! Get ready for the ultimate immersive adventure—an escape room experience featuring Galaxy AI on the Galaxy S24 series soon. Stay tuned to Samsung Malaysia's social media channels for the latest updates!


To learn more about Galaxy S24 series, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/






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