Samsung’s Consistent Wins at Putra Brand Awards Demonstrate Innovation that Puts Consumers First

(Right) Agnes Wong, Head of Media and Digital Marketing, Samsung Malaysia Electronics

Samsung Malaysia Electronics continues to deliver to consumers’ needs with groundbreaking innovation in mobile experiences and consumer electronics that enrich the everyday lives of people. The company’s commitment to put consumers first and be the leading brand in the market exemplifies its consistent wins at the Putra Brand Awards.

In the recent 2022 Awards, Samsung took home two Platinum Awards in the ‘Communications Devices’ and ‘Cameras, IT and Office & Business Equipment’ categories, and one Gold Award in the ‘Personal, Household & Outdoor Appliances’ category. This marks 12 years of Samsung’s wins for various categories in the Putra Brand Awards since its launch in 2010.

“Over the years, Samsung has made its way into the hearts and minds of Malaysians, with unparalleled devices and services that resonate deeply with our consumers. To them, Samsung is not just a brand and organisation, it is a lifestyle. Our achievements in multiple categories at the Putra Brand Awards 2022 reflects our strong brand presence, built on trust. It’s humbling to know that this recognition comes directly from our consumers, solidifying our position as their preferred choice,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

The Putra Brand Awards recognises brands in the local landscape that are trusted by Malaysians via a consumer survey research conducted by international research company, IPSOS, making it known as The People's Choice award. Over 6,000 consumers had participated to determine Malaysia's favourite brands within multiple categories, this year.

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