Skip to main content

It’s Fun, It’s New, It’s Refreshingly More...It’s Somersby 0.0!

 




Get ready for a whole new world of fun as Somersby launches another progressive new variant, the brand’s second product innovation this year! Offering consumers m optimism in a can, the alcohol-free Somersby Apple 0.0, brewed with premium non-alcoholic fermented apple juice, gives more spunk and zest with its pleasant sparkling sweetness for a refreshingly different thirst quencher.

Known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence; a sparkling fruit beverage that comes with the finest ingredients and limitless enjoyment. Somewhat akin to a cider mixed with a spritzer, Somersby Apple 0.0 has the celebratory feel of a bottle of sparkling drink with its charming sweetness and is refreshingly more non-alcoholic.

Spotted with a fresh blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added into it. Classified under the soft drink category, it is a sparking juice drink perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a ‘Refreshingly More’ experience.

“Alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices. Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant. Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that complement all types of drinking occasions and lifestyles as it is non-alcoholic,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Clini.

Held at Popsicola.KL, customers, members of the press and guests were treated to a lively pool party that depicted the creative nature of the brand with non-alcoholic 0.0 signs spotted around the venue. Laced with treats and goodies, like any good chill-out session would be, Somersby Apple 0.0 made an impressive splash alongside great food, groovy music and an echo of enthusiastic chatter around the innovative mocktails and slushies concocted with Somersby 0.0.

Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, 4-pack cans and a carton, in stores nationwide. From now until the end of June, consumers who purchase any two 4-can pack of Somersby Apple 0.0 will be able to redeem a cool and exclusive Somersby 0.0 Slushy Maker. There will also be sampling opportunities for consumer around the town’s hottest spots to give consumers a taste of the latest

Somersby addition, so be on the look-out!

Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-to- drink non-alcoholic beverage that can be savoured anytime, anywhere.

For the latest Somersby promotions and activities, follow SomersbyMY on Facebook

www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about

Somersby 0.0 at www.somersby00malaysia.com.

Comments

Popular posts from this blog

ASEAN Centre for Energy (ACE) to Guide Regional Energy Transition through the Launch of the 8th ASEAN Energy Outlook (AEO8)

Photo 1. (left-right), Beni Suryadi, Acting Executive Director of ACE, H.E. Phosay Sayasone, Minister of Energy and Mines, Lao PDR, Dato’ Mohamad Razif bin Haji Abdul Mubin, Deputy Secretary General (Energy) at the Ministry of Energy Transition and Water Transformation (PETRA), Malaysia , Dr Zulfikar Yurnaidi, Head of Energy Modelling and Policy Planning (MPP) at ACE, with AEO8 at the 42nd AMEM and Its Associated Meetings Press Conference Vientiane, 30 September 2024 – The ASEAN Centre for Energy (ACE) is delighted to announce the launch of the 8th edition of The ASEAN Energy Outlook (AEO8) during the 42nd ASEAN Ministers on Energy Meeting (AMEM) and Associated Meetings, held in conjunction with the 24th ASEAN Energy Business Forum (AEBF-24) in Vientiane, Lao PDR. AEO8 is a flagship report, developed by ACE in close collaboration with the ASEAN Member States and partners, that supports the implementation of the ASEAN Plan of Action for Energy Cooperation (APAEC). The report provides a ...

AEON Bank and Malaysia Esport Federation Signed MoU to Nurture E-Sports Talents Among Local Youth

 AEON Bank (M) Berhad and Malaysia Esports Federation (MESF) recently signed a Memorandum of Understanding (MoU), alongside two other strategic partners—Takaful Malaysia (Syarikat Takaful Malaysia Am Berhad) and Retromania. The MoU signing took place at Pavilion Bukit Jalil’s Exhibition Centre, with the signatories being Tsutomu Kamagata, Deputy CEO and Chief Corporate Management Officer of AEON Bank; YBrs. Naim Al-Amin, President of MESF; Hazruddin Hassan, Chief Marketing Officer of Takaful Malaysia; and an official representative from Retromania. The MoU signing ceremony was witnessed by YBrs. Suhaidi Alias, Sports Commissioner Malaysia; Afiq Fadhli Narawi, Vice President of MESF; Aizuddin Danian Izham Cheong, Chief Personal Banking Officer of AEON Bank (M) Berhad; and YBrs. Ahmed Faris Amir, CEO of Esports Integrated (ESI). The MoU signing was preceded by the launch of Piala Esports Malaysia and was followed by the full acceptance and commitment towards strict compliance to the ...

Celebrating Health and Wellness: A Reflection on the Time to Move Program

Samsung Malaysia Electronics, in collaboration with Sunway Medical Centre, Sunway City, came together to celebrate the remarkable achievements of participants in the Time to Move program. This initiative has provided an incredible opportunity for individuals to embark on a wellness journey, creating many inspiring stories. Throughout the course of the program, many participants have made significant strides in their efforts to improve their health. Their stories of perseverance and commitment to bettering themselves are a testament to the power of dedication. Participants not only reached their goals but also learnt valuable lessons on how to become healthier and more mindful of their well-being. In supporting their journeys, Samsung Health is a powerful resource of information for participants to make informed decisions about their health. Features such as Energy Score and Wellness Tips empowered participants to stay on track, making their wellness journeys more manageable and effecti...