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 On Feb 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the third generation of AI phones, Galaxy S26 series. Maggie Kang, the co-director of KPOP DEMON HUNTERS, joined Galaxy Unpacked 2026 as the event’s creative partner, shaping the experience from concept to stage. Kang brought a distinct creative perspective to the launch with her cultural authenticity and imaginative world-building. Samsung Newsroom sat down with Kang to discuss her involvement in Galaxy Unpacked 2026 and how she approached blending culture, creativity and innovation. Q. The meeting of a cultural icon like you and technology is refreshing. How did you come to take on this role? Thank you! What excited me about this collaboration wasn’t just the opportunity to advise on an event, but the chance to explore how storytelling and technology intersect. Samsung has long been at the forefront of innovation, and I see technology as a powerful creative medium in itself. Samsung represents...

 On February 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series. Centered on three core pillars — Reach, Openness and Confidence — the event underscored Samsung’s commitment to embedding Galaxy AI more deeply into everyday experiences. Samsung Newsroom attended Galaxy Unpacked 2026, where a new era of AI integration took center stage. Galaxy S26 Series: Advancing Agentic AI With the Galaxy S26 series, Samsung builds on its legacy of mobile AI innovation to deliver more intelligent and seamless experiences. At the core of this evolution is agentic AI. “Every groundbreaking technology follows a similar journey. It begins as a marvel — rare, expensive and loudly celebrated. But the technologies that change history fade into the background because they become infrastructure,” said TM Roh, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Infrastructure is responsibility. It must work for e...

Unifi Mobile is turning heads with its latest offer, the Samsung Galaxy A17 5G is now absolutely free when you sign up for the UNI5G Postpaid 99 Plan, which has just been slashed to an irresistible RM69 per month.  Yes, you read that right: just RM69 monthly for a brand-new Samsung Galaxy A17 5G, with no hidden catches. When you pick up the UNI5G Postpaid Plan on Unifi Mobile, you’re not just getting a phone, you’re unlocking a bundle of premium perks, including: • Unlimited data & uncapped speed: Pair your new 5G phone with UNI5G Postpaid Plan and enjoy unlimited data and calls, hotspot and uncapped speed. • Free 1-Year Extended Warranty (worth RM99) until 30 June 2026: Stay worry-free and protect your new phone against life’s little accidents. • Free RM60 Zus Coffee Voucher: Fuel your day with your favourite cup, on the house.  All of this, bundled into one unbelievable RM69 monthly payment. At this price, the Galaxy A17 5G feels almost too good to be true. With it...

 The new Samsung Galaxy S26 Series has officially arrived! Get ready to experience the next evolution of Galaxy AI – smarter, faster and more intuitive than ever before. From 26 February to 10 March 2026, customers can enjoy exclusive rewards worth up to RM1,200 on selected models, plus receive an instant rebate of RM700 when you pay with selected bank cards.   Looking to upgrade? Take advantage of our Galaxy Forever trade-in programme and enjoy savings of up to RM4,000 when you trade in your eligible device.  Visit Samsung Malaysia’s official Trade-in page for full details.  Complete your Galaxy ecosystem journey while you’re at it: purchase selected Branded Mobile Accessories for 30% off too when you pre-order the Galaxy S26 series.  Plus, bring it home easily with a 0% interest instalment plan of up to 36 months at participating banks. There’s never a better time to pre-order the Galaxy S26 series – get yours today.  To buy the Samsung Galaxy S26 se...

  Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer (EQ), to supply full-spectrum sound true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move and live throughout the day. “Samsung understands that a truly premium audio experience combines technical sound ...

  Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI  experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works. The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy. Building on Samsung's decades of innovation in display technology, Samsung introduce...

 Turning a photo from day to night in seconds. Restoring missing parts of objects in images, like a bite taken out of a cake. Seamlessly merging multiple photos into one cohesive image. These creative capabilities once required professional skills or hours of editing. Now they’re possible in minutes, directly from your Galaxy phone, simply by asking in your own words. That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation. Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.   At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. F...

 Samsung is bringing Galaxy AI to life on the big screen in some of the world’s most iconic urban spaces through a global 3D video billboard experience. Ahead of Galaxy Unpacked on Feb. 25, Samsung gives audiences around the world an early look at how Galaxy AI brings creative vision into frame. Starting Feb. 11, Samsung’s 3D video billboards will appear on 17 global landmarks in major cities including Ho Chi Minh, London, Los Angeles, Seoul and Tokyo, showcasing the scale of Galaxy AI.   Galaxy Unpacked will be streamed live on Samsung Malaysia’s official website, Samsung Newsroom and Samsung’s YouTube channel beginning at 2a.m. Malaysia time, 26 February 2026. From 11 February until 25 February 2026, register your interest at https://www.samsung.com/my/unpacked/ to receive a RM150 e-voucher  to purchase selected Galaxy device(s) unveiled during Unpacked 2026, and stand a chance to win mystery gifts worth up to a total of RM68,000! For more teasers and updates ahead of t...

  Samsung Electronics Co., Ltd. today announced the beta program for its latest version of Bixby , upgraded to operate as a conversational device agent. The update makes interacting with Galaxy devices more intuitive, as users can simply ask for what they need through natural language. Additionally, it expands access to up-to-date answers from the open web. “Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”  Intuitive Device Control Through Natural Conversation Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact settin...

This February, Park Hyatt Kuala Lumpur invites guests to dine above the clouds with the unveiling of IRAMA RASA, a thoughtfully curated buffet dinner experience set against the breathtaking backdrop of Merdeka 118. Taking place from 23 February to 15 March 2026, IRAMA RASA transforms the Executive Salon on Level 98 into a refined culinary stage where Malaysian heritage meets global craftsmanship. Framed by panoramic city views and accompanied by live gamelan performances, the experience unfolds in an atmosphere of calm reflection and cultural resonance. At its heart, IRAMA RASA is a tribute to the rhythms of tradition — the stillness before sunrise, the warmth of gathering at dusk, and the quiet rituals that bring families and communities together. Through Park Hyatt Kuala Lumpur’s signature refinement, these narratives are translated into a dining journey rooted in memory, spice and shared moments. A Dialogue Between Heritage and Craft Presented as a curated à la minute buffet, IRAMA ...

 Agentic AI represents one of the most transformative shifts in artificial intelligence: systems that can plan, decide, and act autonomously to achieve goals. Unlike earlier generations of AI that responded only to direct prompts, agentic AI is proactive, it can anticipate needs, coordinate tasks, and take initiative on behalf of users. When this level of intelligence is embedded into something as personal and always-on as a smartphone, excitement naturally comes with concern. Smartphones are no longer just tools; they are extensions of our identities, holding our conversations, memories, schedules, financial information, and even health data. Why Agentic AI Raises New Concerns Unlike traditional AI that waits for instructions, agentic AI is designed to act independently within defined objectives. On a personal device, that autonomy introduces several legitimate concerns that go beyond typical discussions of AI accuracy or performance. Privacy & Data Exposure Agentic AI often r...

Samsung Electronics announced the launch of the new Galaxy A07 5G, with this latest addition housing a larger battery capacity in the A Series line-up, a 6 nm processor for faster loading, and AI features including Google Gemini , and Circle to Search  with Google to deliver more ease and convenience through mobile experiences. And with a dual camera to improve storytelling on social media, smoother refresh rates, and a brighter screen, users can enjoy and immerse themselves in their favorite content wherever they are.  Enjoy better entertainment experiences for longer  Stream movies and TV shows and enjoy content for hours day and night with the Galaxy A07’s 6,000mAh battery built for long-lasting performance . With a 120% larger battery capacity , users can stay connected on the go for much longer and enjoy extended video playback time without worrying about recharging. An immersive 6.7”  edge-to-edge view combined with a 120Hz  refresh rate enables smoothe...

 Get ready for a mobile experience designed to remove friction from the things you do every day. The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI feel seamlessly integrated from the moment it’s in hand. On 26 February, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn beginning at 2a.m. Malaysia Time, 26 February 2026.   From 11 February until 25 February 2026, register your interest at https://www.samsung.com/my/unpacked/ to receive a RM150 e-voucher  to purchase selected Galaxy Tab, Galaxy Watch, Galaxy Buds and the next Galaxy device(s) unveiled during Unpacked 2026, and stand a chance to win mystery gifts worth up to a t...

  Agentic AI represents one of the most transformative shifts in artificial intelligence: systems that can plan, decide, and act autonomously to achieve goals. Unlike earlier generations of AI that responded only to direct prompts, agentic AI is proactive, it can anticipate needs, coordinate tasks, and take initiative on behalf of users. When this level of intelligence is embedded into something as personal and always-on as a smartphone, excitement naturally comes with concern. Smartphones are no longer just tools; they are extensions of our identities, holding our conversations, memories, schedules, financial information, and even health data. Why Agentic AI Raises New Concerns Unlike traditional AI that waits for instructions, agentic AI is designed to act independently within defined objectives. On a personal device, that autonomy introduces several legitimate concerns that go beyond typical discussions of AI accuracy or performance. Privacy & Data Exposure Agentic AI often ...