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 For more than a decade, the smartphone race has been defined by premium breakthroughs – better cameras, faster chips, and foldable displays, even as macroeconomic pressures drive up the cost of components like smartphone chips. But amid this uncertainty, the industry is now entering a new phase, one where innovation matters most, as demand for accessible technology continues to grow and real users seek meaningful upgrades. With the introduction of devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, this shift becomes clear. To echo our aspirations for accessible innovation, our latest devices offer a Galaxy experience, complete with fundamentals that are awesome for everyone. Smartphone ownership is effectively universal across both urban and rural communities. This means the conversation has evolved: it’s no longer about simply having a phone, but about having a smartphone that can meet modern expectations in today’s world. Mid-range smartphones are a large part of ...

  Samsung Malaysia has officially previewed its latest midrange contenders, the Galaxy A57 5G and Galaxy A37 5G, ahead of their market debut. With this launch, the electronics giant is making a decisive statement: premium features — including advanced artificial intelligence and flagship-grade durability — are no longer the exclusive domain of expensive flagship devices. The new additions to the Galaxy A series represent a significant philosophical shift for Samsung's midrange portfolio. Rather than incremental spec bumps, the company has focused on delivering meaningful, practical innovations that directly enhance daily usability. Chief among these is the introduction of "Awesome Intelligence" — a suite of AI-powered tools that bridge the gap between affordability and cutting-edge functionality. AI for the Everyday User Both smartphones run on One UI 8.5, built atop Android 16, and come equipped with AI capabilities previously reserved for Samsung's premium Galaxy S ...

 What started as a simple, everyday word quickly turned into something a lot more interesting on Malaysian social media. In the days leading up to the launch of the Galaxy A57 and A37, Samsung Malaysia quietly slipped into conversations across Facebook, Instagram, and TikTok — with one very specific trigger: “ngam.” And Malaysians noticed. From casual comments like “this outfit ngam today” to “weather finally ngam”, users began spotting something unexpected — Samsung Malaysia replying in places you wouldn’t usually expect a brand to be. From “Eh why Samsung here?” to “Okay this is actually fun” What made the activation click wasn’t just the replies — it was how natural it felt. Just a brand reacting in real time, like how Malaysians already talk online. Soon, things caught on and it became a bit of a thing: “Try comment ngam… see Samsung reply or not.” And just like that, a simple word turned into a low-key social game — with users testing it across platforms, sharing screenshots, ...

 Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.  We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience. For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.  With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily liv...

 Malaysian content creator Muhammad Noor Zakaria or MadNor, is bringing his signature witty, lecture-style take on smarter spending habits with Shopee VIP to the Shopee 4.4 Super VIP Sale as its brand ambassador. Often seen as Gen Z’s “elder brother” figure, MadNor is known for calling out impulsive purchases with a mix of humour and hard truths that resonate with younger audiences. Many also look to him for practical tips on managing everyday finances, trusting his honest and actionable recommendations. As part of the campaign, MadNor encourages Malaysians to spend smarter with Shopee VIP benefits, such as unlimited Daily Free Shipping with No Minimum Spend, early access to deals at 50% off, and VIP vouchers worth over RM4,400. MadNor’s Advice on Treating Yourself with Shopee VIP for More Savings A recurring theme in MadNor’s content is encouraging Gen Zs to spend within their means when it comes to viral indulgences like matcha runs and blind boxes. He applies the same approach t...

 The little tasks can add up quickly. Planning a trip with friends often means juggling multiple apps —checking your Calendar to avoid clashes, booking a car to the airport, reopening Notes to review the places you want to visit, keeping track of receipts, and staying up late to edit your photos until they’re ready to post.  Galaxy AI  on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input. What are the key Galaxy AI features on Galaxy S26 series? On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual...

 Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.   BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world. “Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience...

  Samsung Electronics has introduced two new ringtones featuring classical masterpieces on the Galaxy S26 series. Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.   ▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone. A Sound Philosophy Inspired by Nature Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions. New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves. <Optional: Embed “Samsung-Mobile-Galaxy-S26-Series-New-Bach-and-Handel-Classical-Ringtones_main2” here...

  Recently, Samsung launched the new Galaxy S26 series – its most intuitive Galaxy AI phone yet. Consumer response has been stellar, with pre-orders moving quickly and excitement building around the device’s innovative features. As these cutting-edge devices begin arriving, it’s important to consider how you will care for it. The average phone upgrade cycle has increased from 2.4 years to a whopping 3.5 years globally, signalling a shift toward longer device ownership. That’s where Samsung Care+ comes in. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow. Flexible and Personalised Choices for Every Lifestyle Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this. Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes acciden...

  Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence  – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet. “The new Galaxy A series reflects our continued commitment to AI democratization by bringing ...

 Samsung Electronics Co., Ltd. Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans. Samsung Galaxy S26 Ultra: Best in Show At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding secur...

 Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content — and with Galaxy S26 Ultra, that experience is getting even better. Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy  chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders. What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra? Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level q...

 Samsung’s latest premium devices, Galaxy S26 Ultra and Galaxy Buds4 Pro, are setting new standards in their respective categories, bridging innovation, powerful performance and premium user experiences—and as of this week, are now globally available for purchase.  Early reviews from leading global technology outlets have recognized Galaxy S26 Ultra’s new Privacy Display alongside enhancements in AI, performance and design, resulting in multiple Editor’s Choice awards and recommendations. Notably, the Galaxy S26 Ultra’s innovation was also recognized at Mobile World Congress 2026, where it received the Best in Show Award at the Global Mobile Awards.  The Galaxy Buds4 series has also garnered widespread acclaim, building a strong reputation for its refined Hi-Fi audio and user-friendly innovations. Discerning audiophiles and audio-specialized media praised the Buds4 series’ ability to deliver authentic sound reproduction and more responsive adaptive ANC compared to its pre...

 Millions worldwide suffer from sleep apnea, but 80% of sufferers  don’t even know they have it. This serious condition causes people to pause breathing while asleep, potentially disrupting oxygen supply, lowering sleep quality, and leading to health complications including hypertension and stroke. Despite these risks, the disorder largely goes unnoticed because getting a diagnosis usually requires time-consuming and costly in-lab sleep studies.  To mark World Sleep Day 2026, a global study of Samsung Health users  is shedding new light on the true extent of the condition and the disruptive impact it has on your sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung is turning the invisible signs of sleep apnea into actionable insights through its Galaxy Watch series, helping those affected improve their sleep habits and overall health.   Image: Infographic including all key data on impact of sleep apnea How Does Sleep Apnea Im...

Malaysia is standing at a defining moment in its digital journey. Across industries, classrooms, and homes, artificial intelligence is no longer seen as a distant innovation. Instead, it is becoming an everyday tool that helps Malaysians work smarter, communicate more effectively, and express their creativity in new ways. This shift reflects something deeper than the adoption of new technology. It signals a shift to embrace intelligent systems that anticipate needs, understand context, and support people in navigating an increasingly fast-moving world. The response to the recently launched Samsung Galaxy S26 Series reflects this momentum. With strong global demand and more than 1.3 million pre-orders for the Galaxy S26 Series, it is clear that consumers are increasingly looking for devices that go beyond performance, they want technology that works intelligently alongside them. At Samsung, we believe we are entering the Agentic AI era, where AI evolves beyond simply responding to promp...

   Samsung Electronics Co., Ltd. today announced the global availability of the Galaxy S26 series and the Galaxy Buds4 series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI  experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.  Galaxy S26 Ultra: Where Innovation Leads Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display .  Privacy Display, which h...