Skip to main content

Galaxy AI Continues to Excite in Southeast Asia and Oceania


Samsung Electronics Co. Ltd today released findings from Samsung’s Consumer Marketing Insights Study on AI Perception , which showed high awareness for Galaxy AI across the Southeast Asia and Oceania (SEAO) region, both for non-Samsung users and Samsung Galaxy users alike. Survey findings reveal that SEAO consumers recognise the potential of AI, which is driving interest for four in five non-Samsung users to upgrade to a Samsung Galaxy smartphone to try the latest Galaxy AI features. Among Samsung Galaxy users in SEAO, about two-thirds are using Galaxy AI, with the top-used features  being Circle to Search, Chat Assist and Generative Edit.

Since the release of the Galaxy S24 series, which has introduced a new era of mobile AI experiences, Samsung has also enabled users to experience Galaxy AI on more devices through the One UI 6.1 update. As a global leader in technology innovation, Samsung is committed to enhancing consumer experiences through AI-powered solutions, and the growing popularity of Galaxy AI features reflects this dedication to user-centric design.


Galaxy AI enhances efficiency and productivity for users

In SEAO, AI is used most to speed up information retrieval and to enhance photo-editing capabilities. This ties in with how consumers are optimistic of the benefits of AI in enhancing efficiency and productivity, while also boosting their confidence and sense of empowerment. Likewise, Samsung Galaxy users in SEAO also expressed satisfaction with Galaxy AI capabilities that focused on efficiency and productivity, with the top three as follows:

• Circle to Search (92%): AI helps consumers find information faster by streamlining social media and internet interactions with a simple and intuitive gesture. 

• Transcript Assist (90%): This feature enables users to easily transcribe meeting recordings and generate summaries and translations. 

• Generative Edit (89%): This feature enables users to easily resize, reposition or realign objects in photos to perfect a great shot.


Interest in Galaxy AI among non-Samsung users

Galaxy AI has transformed the mobile AI experience for consumers in SEAO and has introduced new possibilities to everyday life. In fact, four out of five non-Samsung users in the SEAO region would consider Samsung Galaxy smartphones for their next upgrade, and the top driving factors for this are the latest Galaxy AI features, as well as how relevant these features are to them as users. In particular, non-Samsung users in SEAO find Generative Edit, Circle to Search and Live Translate as the most appealing Galaxy AI features. 

“We are thrilled by the positive reception and high adoption of Galaxy AI features by Samsung users across the SEAO region. Through the One UI 6.1 update, we are bringing Galaxy AI to more Galaxy devices, and providing powerful mobile AI experiences to as many users as we can. 

As this study shows, Galaxy AI is generating interest and excitement beyond current Samsung users, and we are strongly committed to continue delivering AI-first experiences across our mobile devices to empower users and enrich their lives. 

Consumers can look forward to new and innovative mobile AI experiences, as we further refine the Galaxy AI experience for our upcoming devices and Galaxy ecosystem,” said Carl Nordenberg, VP & Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania.


Don’t forget to tune in to the Galaxy Unpacked LIVE event on Samsung Malaysia’s Official Website, Facebook, Instagram and Newsroom at 09:00PM (MYT), 10 July 2024 as we unveil the next chapter of Galaxy AI. 


Comments

Post a Comment

Popular posts from this blog

ASEAN Centre for Energy (ACE) to Guide Regional Energy Transition through the Launch of the 8th ASEAN Energy Outlook (AEO8)

Photo 1. (left-right), Beni Suryadi, Acting Executive Director of ACE, H.E. Phosay Sayasone, Minister of Energy and Mines, Lao PDR, Dato’ Mohamad Razif bin Haji Abdul Mubin, Deputy Secretary General (Energy) at the Ministry of Energy Transition and Water Transformation (PETRA), Malaysia , Dr Zulfikar Yurnaidi, Head of Energy Modelling and Policy Planning (MPP) at ACE, with AEO8 at the 42nd AMEM and Its Associated Meetings Press Conference Vientiane, 30 September 2024 – The ASEAN Centre for Energy (ACE) is delighted to announce the launch of the 8th edition of The ASEAN Energy Outlook (AEO8) during the 42nd ASEAN Ministers on Energy Meeting (AMEM) and Associated Meetings, held in conjunction with the 24th ASEAN Energy Business Forum (AEBF-24) in Vientiane, Lao PDR. AEO8 is a flagship report, developed by ACE in close collaboration with the ASEAN Member States and partners, that supports the implementation of the ASEAN Plan of Action for Energy Cooperation (APAEC). The report provides a ...
Post a Comment
Read more

AEON Bank and Malaysia Esport Federation Signed MoU to Nurture E-Sports Talents Among Local Youth

 AEON Bank (M) Berhad and Malaysia Esports Federation (MESF) recently signed a Memorandum of Understanding (MoU), alongside two other strategic partners—Takaful Malaysia (Syarikat Takaful Malaysia Am Berhad) and Retromania. The MoU signing took place at Pavilion Bukit Jalil’s Exhibition Centre, with the signatories being Tsutomu Kamagata, Deputy CEO and Chief Corporate Management Officer of AEON Bank; YBrs. Naim Al-Amin, President of MESF; Hazruddin Hassan, Chief Marketing Officer of Takaful Malaysia; and an official representative from Retromania. The MoU signing ceremony was witnessed by YBrs. Suhaidi Alias, Sports Commissioner Malaysia; Afiq Fadhli Narawi, Vice President of MESF; Aizuddin Danian Izham Cheong, Chief Personal Banking Officer of AEON Bank (M) Berhad; and YBrs. Ahmed Faris Amir, CEO of Esports Integrated (ESI). The MoU signing was preceded by the launch of Piala Esports Malaysia and was followed by the full acceptance and commitment towards strict compliance to the ...
Post a Comment
Read more

Celebrating Health and Wellness: A Reflection on the Time to Move Program

Samsung Malaysia Electronics, in collaboration with Sunway Medical Centre, Sunway City, came together to celebrate the remarkable achievements of participants in the Time to Move program. This initiative has provided an incredible opportunity for individuals to embark on a wellness journey, creating many inspiring stories. Throughout the course of the program, many participants have made significant strides in their efforts to improve their health. Their stories of perseverance and commitment to bettering themselves are a testament to the power of dedication. Participants not only reached their goals but also learnt valuable lessons on how to become healthier and more mindful of their well-being. In supporting their journeys, Samsung Health is a powerful resource of information for participants to make informed decisions about their health. Features such as Energy Score and Wellness Tips empowered participants to stay on track, making their wellness journeys more manageable and effecti...
Post a Comment
Read more