Chinese New Year in Malaysia isn’t just a celebration – it’s a marathon of joy, connection, and a time to honour traditions while creating new memories with loved ones. From crossing states to reunite with family to hosting back-to-back open houses under the blazing Malaysian sun, the festivities can be as demanding as they are meaningful.
“The festive season transforms our daily routines into a whirlwind of activity. PepsiCo has been a proud part of Malaysian celebrations for years, supporting these moments through initiatives that celebrate togetherness”, said Aditya Ahuja, Commercial Director for PepsiCo Foods in Malaysia. “Last year, Lay’s introduced the AI Fortune-Telling Chips site to spark fun and meaningful conversations among families, while Quaker’s “7X Auspicious, 7X Fibre” campaign helped educate families on integrating healthier eating habits into their festive celebrations”.
“The early preparations – tidying and organising the home, cooking, and travelling – are just the start,” he added. “The real challenge is sustaining the energy needed for days of hosting, visiting, and celebrating to truly enjoy the occasion. With thoughtful planning and simple strategies, it’s possible to stay energised and make the most of every moment”.
As the festive season continues in full swing, remember that hosting or participating in Chinese New Year visits and parties is like a 15-day marathon, not a sprint. With thoughtful planning and the right support, you can keep the spirit alive while savouring every precious moment. And as we move into the later days of CNY, here are some practical tips to help you keep the festive momentum alive.
Your CNY Festive Marathon Survival Guide
1. Start Smart with a Wholesome Breakfast
After late nights filled with reunion dinners and indulgent treats, staying on track with your health goals can feel like an uphill battle. A nutritious, high-fibre breakfast can help you stay full longer and provide the energy you need for a full day of hosting and visiting. With 7X more fibre, Quaker oats provide lasting energy while supporting key wellness goals, such as managing weight and lowering cholesterol levels.
This year, Quaker is all about helping Malaysians stay consistently confident while celebrating Chinese New Year. The “Jom Quaker Fit” campaign offers a differentiated wellness incentive programme – providing access to gyms, physiotherapy, and spas nationwide. Whether you're hosting, house-hopping, or travelling outstation, Quaker makes it easier to stay on track with your wellness journey.
2. Stay Cool and Hydrated
Malaysia’s tropical heat, combined with the demands of house-hopping and hosting, can leave you feeling drained. Staying hydrated is essential to keeping the festive cheer alive. Electrolyte drinks, like Gatorade, help you recover from long hours of activity by keeping you hydrated throughout the day.
3. Make Hosting Simple and Fun
Open houses are at the heart of Chinese New Year celebrations, but they can also feel overwhelming without the right preparations. To keep things stress-free, focus on ready-to-serve snacks and beverages that let you spend less time in the kitchen and more time with your guests.
Snacks like Lay’s chips pair perfectly with traditional festive treats and are ideal for fun moments of connection, even serving as a great topping option during Yee Sang. Stocking your fridge with a variety of beverages also ensures that everyone stays refreshed and conversations keep flowing throughout the day by bringing meal moments back with Pepsi.
Elevate Your Festive Experience This Chinese New Year
This Chinese New Year, PepsiCo offers exciting opportunities to enhance your celebrations:
• Joy Begins with Lay's : Sharing Lay's chips brings families together, adding joy to your festive moments.
Figure 1: This Chinese New Year, Joy Begins with Lay’s. To enjoy this CNY campaign video, please visit: https://youtu.be/vVQlnPmtCQ8?feature=shared
Stand a chance to be one of 168 lucky winners to bring home an exclusive Lay's family tiles set – the perfect blend of tradition and style, making it a must-have for this festive season. The set is fully customised, with each tile featuring designs inspired by Lay’s signature potato chip packaging and core flavours, making this New Year truly unforgettable.
• Jom Quaker Fit Rewards (ends 16 June 2025) : By purchasing any Quaker product, scanning the QR code on the packaging/site/in-store communication to sign up for the Rewards program, and uploading your receipt, you can redeem rewards such as spa vouchers, fitness packages, and healthy dining promotions. Online shoppers on Quaker's official Shopee store who spend RM50 or more also stand a chance to win Touch 'n Go eWallet credits.
Visit the Jom Quaker Fit Club website and Shopee store, as well as Lay's Malaysia's Facebook and Instagram, to learn more about these festive offers and make your celebrations even more special!
Comments
Post a Comment