Kao Reaffirms Commitment to the Malaysian Market on its 50 Year Anniversary

Kao Corporation, a renowned beauty and personal care company, has been dedicated to providing comfort, care, and beauty to generations of families in Malaysia for the past 50 years. With a wide range of leading beauty, home, and sanitary care products, Kao has become a trusted brand in the country.

As part of its 50-year anniversary celebration in Malaysia, Kao has reaffirmed its commitment to Malaysians by introducing various exciting initiatives to bring its Kirei Lifestyle Plan closer to its customers. The Kirei Lifestyle Plan reflects Kao's environmental, social, and governance (ESG) strategy, aiming to promote a gentler and more sustainable way of living.

Kao understands the growing desire among consumers for a more sustainable lifestyle in the face of global challenges such as climate change, aging societies, and resource scarcity. Through continuous innovation and imagination, Kao aims to help consumers in Malaysia and around the world lead beautiful lives inside and out.

The Kirei Lifestyle Plan encompasses all aspects of Kao's business, from product innovations to environmental impact and sustainability goals. Kao is committed to initiatives that promote decarbonization, zero waste, water conservation, and prevention of air and water pollution. By setting these ambitious goals, Kao has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute for 17 consecutive years.

Kao's commitment to the Kirei Lifestyle goes beyond environmental concerns. The company also focuses on health and social needs. For example, Kao has launched public health initiatives like the Bioré Guard Mos Block Serum mosquito repellent, which aims to protect people from mosquito-borne diseases. Through their #Guard Our Future project, Kao combines dengue fever awareness campaigns, field testing, and research to make a positive contribution to communities at risk.

In terms of social issues, Kao has long championed diversity, equity, and inclusion, particularly empowering women. They believe that women's empowerment is essential for the company's growth, and they have implemented policies and initiatives to support women in their workforce. In Malaysia, Kao has been supporting young Malaysian girls through menstrual hygiene workshops called Yakinlah Menjadi Remaja since 1994. They have expanded this program in collaboration with Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) under the 'Laurier School of Confidence' initiative, which rewards eligible students with an education savings account.

To celebrate its 50th year of caring for Malaysians, Kao Malaysia has planned a series of exciting activities, including the Together for Tomorrow roadshow at IPC. This roadshow not only represents the essence of the Kirei Lifestyle but also serves as an educational platform for customers to learn and engage with Kao's initiatives. In collaboration with NGOs like the Biji-Biji Initiative and Impaclution, Kao Malaysia is committed to achieving its sustainability goals and reducing its environmental footprint through clean-up activations and long-term partnerships.

As Kao Malaysia moves forward, they will continue incorporating action points in their Kirei Lifestyle ESG strategy. Achieving zero waste, empowering girls and women, and providing better products and services are among their chief priorities. With the guidance of the Kirei Lifestyle Plan, Kao aims to create a beautiful life for consumers and society, both now and in the future.

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For more information on Kao's Kirei Lifestyle Plan and their sustainability efforts, you can visit their website at https://www.kao.com/global/en/sustainability/klp/.