Samsung Malaysia Electronics is collaborating with Good Vibes Festival (GVF) to inspire Gen Z through music, lifestyle and entertainment. Music is a passion point for youngsters especially Gen Z. According to MIDia Research, 85% of 16 to 19 year olds say that music is an important part of their life, which is not surprising considering that Gen Z grew up with the birth and emergence of social media and the internet, allowing them to express themselves. “Samsung Malaysia is thrilled to be part of GVF to inspire Gen Z through music, lifestyle and entertainment, in what will be the most epic party of their young lives. GVF is a celebration of our contemporary culture driving local entertainment industry. This stands for revolution, which is what drives Samsung forward when it comes to tech and innovation,” said Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics. Samsung is working closely with GVF this year to bring better experiences to Gen Z. The collaboration ...