Skip to main content

Five Ways Businesses in Malaysia Can Drive Sales This Ramadan

 With the arrival of Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. Small and medium-sized businesses (SMEs) make up a staggering 97.4% of all businesses in Malaysia. WhatsApp is a popular choice for many businesses to connect with their customers as they can communicate securely, reliably and privately. 

 

WhatsApp has become a crucial tool for businesses to drive sales and maintain customer relationships during this busy season. To help businesses stay on track, here are 5 WhatsApp strategies that can help drive sales during Ramadan.

 


1. Create a great messaging experience for customers 

For many small business owners in Malaysia, WhatsApp is a key element for their business especially to answer customer queries and drive sales. During Ramadan, that might be as simple as updating your business hours in your business profile in the WhatsApp Business app to let people know you’re open during the month – especially if your operating hours will be different than usual – or even putting up an away message to inform customers when you’re available or when you might be in morning or evening prayer.


2. Make people feel more connected to a business/brand

Personalized messages  create connections and enhance the relevancy of messages. Guide the users through the journey using buttons (quick replies, list, call to action), and Product messages with in-thread cart and product selection. These are several things that businesses can do to build interactive experiences that increase stickiness and quality. If you have special items or deals and promotions during Ramadan, it’s best to highlight that in your catalog so people can easily find what they might want to buy. 


3. Attract new customers 

The lifeblood of any small business is finding more customers. So once you’ve built a valuable experience for your customers, it’s key to drive more people to your WhatsApp channel. To start, add a QR code to your storefront, website, product packaging, marketing materials or anywhere else where people can easily scan to connect with you on WhatsApp. To find the QR code, go to Business Tools and Short Link. You can even share your QR code with others easily from the app. 


4. Drive traffic from social media 

A lot of small businesses are also present on Instagram and Facebook. From Business Tools, you can add a WhatsApp button to your Facebook or Instagram account, so when customers click it, it directly opens a chat on your WhatsApp Business app. That way, customers browsing your business on those platforms can easily start a conversation with you on WhatsApp to ask questions or place an order. To go a step further and find brand new customers, businesses can also create Facebook or Instagram ads that click to open a chat on WhatsApp. These ads are an incredibly effective and powerful way to attract new customers and get them to start messaging with your business. 


5. Stay organised 

Ramadan can be an extremely busy month for businesses – especially with so much commerce condensed into a few hours of the day. With a potential influx of chats from new customers, keeping your business and chats organised is essential. One trick is using Catalog Collections to group and organise products into specific categories so it’s simple for customers to browse your offerings. To stay on top of your chats, label specific ones with customizable descriptions to keep track of things like pending payments, new customers and more (the labels are visible only to you and not to customers). As your customer base and chat volume grow, businesses can even graduate from the WhatsApp Business app to the more powerful WhatsApp Business Platform where they can engage with customers at scale.

 


Comments

Post a Comment

Popular posts from this blog

AEON Bank and Malaysia Esport Federation Signed MoU to Nurture E-Sports Talents Among Local Youth

 AEON Bank (M) Berhad and Malaysia Esports Federation (MESF) recently signed a Memorandum of Understanding (MoU), alongside two other strategic partners—Takaful Malaysia (Syarikat Takaful Malaysia Am Berhad) and Retromania. The MoU signing took place at Pavilion Bukit Jalil’s Exhibition Centre, with the signatories being Tsutomu Kamagata, Deputy CEO and Chief Corporate Management Officer of AEON Bank; YBrs. Naim Al-Amin, President of MESF; Hazruddin Hassan, Chief Marketing Officer of Takaful Malaysia; and an official representative from Retromania. The MoU signing ceremony was witnessed by YBrs. Suhaidi Alias, Sports Commissioner Malaysia; Afiq Fadhli Narawi, Vice President of MESF; Aizuddin Danian Izham Cheong, Chief Personal Banking Officer of AEON Bank (M) Berhad; and YBrs. Ahmed Faris Amir, CEO of Esports Integrated (ESI). The MoU signing was preceded by the launch of Piala Esports Malaysia and was followed by the full acceptance and commitment towards strict compliance to the ...
Post a Comment
Read more

A Feast for the Lens: The Samsung Galaxy Z Fold7 Is Changing How We Capture Food

   In a country where food is more than just sustenance; where it is a celebration, a conversation starter, and a national treasure, it’s no surprise that photographing meals has become a beloved ritual. Now, Samsung is taking that experience to new heights with its latest foldable flagship, the Galaxy Z Fold7 . This isn’t just a smartphone upgrade; it’s a revolution in mobile photography, especially for those who view food as an art form. There’s something poetic about a dish captured just before the first bite ;  a strawberry glistening atop a moist slice of cake, steam rising from a freshly grilled ear of corn, or the elegant shadowplay of a plate of nasi kerabu under warm ambient light. It’s that moment-fleeting, perfect  that the Samsung Galaxy Z Fold7 doesn’t just photograph, but elevates. With this latest foldable flagship, Samsung has gifted food lovers and creators a tool that redefines what smartphone photography can do. The Fold7 doesn’t just take picture...
Post a Comment
Read more

Celebrating Health and Wellness: A Reflection on the Time to Move Program

Samsung Malaysia Electronics, in collaboration with Sunway Medical Centre, Sunway City, came together to celebrate the remarkable achievements of participants in the Time to Move program. This initiative has provided an incredible opportunity for individuals to embark on a wellness journey, creating many inspiring stories. Throughout the course of the program, many participants have made significant strides in their efforts to improve their health. Their stories of perseverance and commitment to bettering themselves are a testament to the power of dedication. Participants not only reached their goals but also learnt valuable lessons on how to become healthier and more mindful of their well-being. In supporting their journeys, Samsung Health is a powerful resource of information for participants to make informed decisions about their health. Features such as Energy Score and Wellness Tips empowered participants to stay on track, making their wellness journeys more manageable and effecti...
Post a Comment
Read more