Samsung Unveils Experiential Virtual Playground ‘Space Tycoon’ on Roblox

Samsung Electronics Co., Ltd. today announced the launch of Samsung Space Tycoon (“Space Tycoon”), a virtual playground built inside the global metaverse platform Roblox. Space Tycoon is a virtual space where users can create, play games and share experiences using Samsung Electronics’ products together with alien characters in space, taking design and functionality cues from business simulation ‘tycoon’ genre.

Samsung has created this service targeting Gen Z customers to provide them with an integrated, metaverse experience where they can create and enjoy their very own Samsung products. Samsung’s aim is to enable Gen Z customers to experience the brand and interact with one another.

“Space Tycoon is designed to be a playground where many customers can experience unlimited possibilities of virtual spaces,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.”

Set in the Samsung Space Station as well as the research laboratory where alien characters conduct research on Samsung’s newest products, Space Tycoon consists of three specific play areas: the Mining Zone for resource procurement, the Shop for game item purchase and the Lab for product manufacturing.

In Space Tycoon, using the excavated resources, users can design various Samsung products — from Galaxy-smartphones to various TVs and home appliances — and purchase or upgrade game items. Users can get creative by starting with real-life products and giving them a makeover to become in-game gadgets. For example, the foldable smartphone Galaxy Z Flip can turn into a bag or a scooter, just as users will be more imaginative with the Jet Bot vacuum cleaner turning into a hoverboard or The Sero lifestyle TV into a one-person helicopter.

Currently, over 20 Samsung products are available in the Shop where the colors of the purchased items can change randomly depending on the levels achieved and new series of products will be regularly updated.

Space Tycoon will simultaneously launch in 14 languages, including Korean, English, Chinese and Spanish. Additional features where users can interact with one another, share their creations and attend exclusive virtual parties will be further added in the future. In addition, Samsung will hold dedicated online events through its website Samsung.com under the #YouMake campaign that is focused on coloring and collecting Samsung products.

To learn more, please visit: design.samsung.com and samsng.co/YouMake_JUL_Space_YT.

Comments

The All-new Foldable Line-up is Here!

The all-new foldable lineup from Samsung is here. The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables with maximum productivity. The brand-new form factor of the Galaxy Z Fold8 unlocks new foldable experiences through everyday immersion. And the Galaxy Z Flip8 rounds off the series, designed around quick interactions, personal expression and AI-native experiences. Samsung is set to redefine foldable innovation once again with these new devices — bringing together iconic design, powerful performance, and an even more seamless Galaxy AI experience. But that’s not all, a whole new range of the Galaxy Watch series is here too, specifically Galaxy Watch Ultra2 and Galaxy Watch9. From 22 July to 13 August 2026, customers can enjoy a suite of exclusive launch rewards worth up to RM1,950! , This includes an exclusive rebate worth up to RM800, an instant bank rebate of RM500 when paying with selected bank cards a Samsung Reward Points Booster worth up ...

Samsung Brings Galaxy Ecosystem Into Everyday Eyewear

The smartphone era forced humanity into a persistent downward gaze, tethering personal productivity to glass screens held in the palm. At Galaxy Unpacked in London, Samsung Electronics, alongside Google and Qualcomm, formally signaled the next major structural shift in mobile computing. By introducing its Intelligent Eyewear ecosystem—engineered in direct partnership with global eyewear innovators Gentle Monster and Warby Parker—Samsung is attempting to transition artificial intelligence from a device you consult into an ambient layer that passively interprets the physical world alongside you. The Architectural Blueprint: Android XR and Micro-Hardware Integration While the concept of camera-equipped glasses is not new, Samsung’s approach differentiates itself through deep platform-level integration and optimized silicon efficiency. Operating on the newly minted Android XR platform, the Intelligent Eyewear acts as a display-less, audio-first extension of the Galaxy ecosystem. Under...

100 aircraft, 44 months and 4.4 million man hours: Emirates’ retrofit programme marks major milestone

Emirates has reached a landmark 100 aircraft refurbished under its retrofit programme, the largest known undertaken by any airline globally. Since work began in November 2022, 47 Airbus A380s and 53 Boeing 777s have been given a complete nose-to-tail refresh at the Emirates Engineering hangars in Dubai. By the end of December 2026, around 20 additional aircraft will be upgraded, moving the airline significantly past the halfway point in its US$ 5 billion investment aimed at delivering a consistently elevated experience to customers. Over a period of 44 months, the Emirates Engineering team has deployed more than 400 engineers and technicians, investing a collective 4.4 million man hours to transform 100 aircraft and deliver a sophisticated upgrade across the cabin interiors of all the aircraft. Every aircraft was also fitted out with a new Premium Economy Cabin during the retrofit. More than 3,800 new Premium Economy seats have been installed in total as part of the initiative, ac...

INDULGE

Search This Blog