You didn’t think your screen was bad, until you saw something better. Significantly better That’s how perception works. Your brain gets used to what it sees every day. Flat colours become “normal”. Washed-out blacks? “Fine”. Brightness that strains your eyes at night? “Just how phones are”. And then, one moment resets everything. We Settle for Less Than We Realise Some experiences quietly reset what ordinary means to you. A first-class flight. An IMAX-screening. The deep silence of noise-cancelling headphones. Unfold a Galaxy Z series foldable, and your perception unfolds along with it. Samsung didn’t just follow the foldable trend – they created it. Since introducing the concept of foldable displays in 2011, it’s spent over a decade shaping the gold standard – turning a futuristic idea into a defining symbol of mobile innovation through years of research, experimentation and engineering breakthroughs. Because whether you flip it open for convenient everyday use, or unfold...