INDULGE

 Samsung’s Galaxy A57 5G is making an immediate impact in Malaysia, presenting itself as a midrange smartphone that feels unmistakably premium, with early impressions pointing to a device that confidently pushes beyond its category. Design The Galaxy A57 sets the tone with a sleek and refined design that immediately stands out. At just 6.9mm thin, the device feels impressively slim while maintaining a lightweight build that makes it comfortable to hold for extended periods. Its minimalist aesthetic, complemented by a glossy rear finish and a clean, vertically aligned camera module, gives the phone a sophisticated appearance. The Awesome Navy variant, in particular, exudes a deep, elegant tone that enhances its premium identity, making it feel far more upscale than typical midrange offerings. Display On the front, the Galaxy A57 features a 6.7-inch Super AMOLED+ display that delivers a striking visual experience. Colours are rich and vibrant, while the 120Hz refresh rate ensures flu...

Samsung Malaysia unveils the Galaxy S26 Series, its most advanced innovation yet, a device that firmly establishes itself as the AI phone. Built to seamlessly integrate intelligence into everyday life, the Galaxy S26 Series goes beyond hardware and specs, transforming how users create, connect, and live through meaningful, real-world applications of AI. At the core of the Galaxy S26 Series is a powerful vision: technology that adapts to you. Whether it’s capturing life’s moments, enhancing productivity, or simplifying your connected lifestyle, the Galaxy S26 Series introduces features designed to feel intuitive, effortless, and impactful. From content creation to smart living, the Galaxy S26 Series brings this vision to life through a suite of standout innovations like Horizontal Lock, Creative Studio and Privacy Display. To bring these experiences closer to consumers, Samsung Malaysia is rolling out a nationwide series of Galaxy S26 Series Roadshows, designed as immersive spaces where...

 For more than a decade, the smartphone race has been defined by premium breakthroughs – better cameras, faster chips, and foldable displays, even as macroeconomic pressures drive up the cost of components like smartphone chips. But amid this uncertainty, the industry is now entering a new phase, one where innovation matters most, as demand for accessible technology continues to grow and real users seek meaningful upgrades. With the introduction of devices like the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, this shift becomes clear. To echo our aspirations for accessible innovation, our latest devices offer a Galaxy experience, complete with fundamentals that are awesome for everyone. Smartphone ownership is effectively universal across both urban and rural communities. This means the conversation has evolved: it’s no longer about simply having a phone, but about having a smartphone that can meet modern expectations in today’s world. Mid-range smartphones are a large part of ...

  Samsung Malaysia has officially previewed its latest midrange contenders, the Galaxy A57 5G and Galaxy A37 5G, ahead of their market debut. With this launch, the electronics giant is making a decisive statement: premium features — including advanced artificial intelligence and flagship-grade durability — are no longer the exclusive domain of expensive flagship devices. The new additions to the Galaxy A series represent a significant philosophical shift for Samsung's midrange portfolio. Rather than incremental spec bumps, the company has focused on delivering meaningful, practical innovations that directly enhance daily usability. Chief among these is the introduction of "Awesome Intelligence" — a suite of AI-powered tools that bridge the gap between affordability and cutting-edge functionality. AI for the Everyday User Both smartphones run on One UI 8.5, built atop Android 16, and come equipped with AI capabilities previously reserved for Samsung's premium Galaxy S ...

 What started as a simple, everyday word quickly turned into something a lot more interesting on Malaysian social media. In the days leading up to the launch of the Galaxy A57 and A37, Samsung Malaysia quietly slipped into conversations across Facebook, Instagram, and TikTok — with one very specific trigger: “ngam.” And Malaysians noticed. From casual comments like “this outfit ngam today” to “weather finally ngam”, users began spotting something unexpected — Samsung Malaysia replying in places you wouldn’t usually expect a brand to be. From “Eh why Samsung here?” to “Okay this is actually fun” What made the activation click wasn’t just the replies — it was how natural it felt. Just a brand reacting in real time, like how Malaysians already talk online. Soon, things caught on and it became a bit of a thing: “Try comment ngam… see Samsung reply or not.” And just like that, a simple word turned into a low-key social game — with users testing it across platforms, sharing screenshots, ...

 Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.  We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience. For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.  With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily liv...