INDULGE

  Just days after the buzz surrounding a major TV series announcement last Friday, Samsung Malaysia is launching its own citywide challenge. Commuters across Kuala Lumpur are in for a surprise starting today as Samsung Malaysia officially launches its boldest Galaxy A campaign yet — The Aye Train, turning 10 MRT trains into fully-wrapped, moving playgrounds that are impossible to miss. This high-energy activation also launches Galaxy A’s interactive "AYE Heard That!" contest — with 30 Samsung Galaxy Tab S9 FE+ (256GB) units up for grabs! The challenge is simple: listen carefully and count how many times you hear "Aye" during your ride. Participants can scan the onboard QR code to submit their answer on Samsung Malaysia's social media platforms, using the hashtags #AYEHeardThat #KitaPilihAYE #GalaxyA56. By following @SamsungMalaysia on Instagram, participants stand a chance to win of these premium tablets. The fully wrapped trains prominently feature the new Gala...

  As incidents of phone theft continue to rise around the world, Samsung is calling on Galaxy users to activate the latest anti-theft features now available on their devices. These updates reflect Samsung’s commitment to delivering smarter, stronger protection – helping users safeguard their data and stay in control, even in high-risk situations. Samsung recently started rolling out One UI 7 with security updates to existing features, including additional theft protection and anti-robbery features. These will now also be available to even more devices, having started with the launch of the Galaxy S25 series in February, and now expanding across more Galaxy smartphones throughout the year. Samsung is introducing new security updates to better protect users in the event of phone theft. One major update is Theft Protection – a multi-layered suite of features developed to safeguard personal data, even in high-risk situations such as robbery. Theft Protection builds on standard Android ...

 You didn’t think your screen was bad, until you saw something better. Significantly better That’s how perception works. Your brain gets used to what it sees every day. Flat colours become “normal”. Washed-out blacks? “Fine”. Brightness that strains your eyes at night? “Just how phones are”. And then, one moment resets everything. We Settle for Less Than We Realise Some experiences quietly reset what ordinary means to you. A first-class flight. An IMAX-screening. The deep silence of noise-cancelling headphones. Unfold a Galaxy Z series foldable, and your perception unfolds along with it. Samsung didn’t just follow the foldable trend – they created it. Since introducing the concept of foldable displays in 2011, it’s spent over a decade shaping the gold standard – turning a futuristic idea into a defining symbol of mobile innovation through years of research, experimentation and engineering breakthroughs. Because whether you flip it open for convenient everyday use, or unfold...

Emirates’ passengers experienced minimal disruptions to their travel plans after last night’s (23 June) regional events, with regularly scheduled flights resuming within a few short hours. The airline quickly activated its robust contingency and disruption plans, with no diversions, only a small number of cancellations and a few flights experiencing longer flight paths due to airspace congestion. Despite rapidly evolving regional developments, it’s been business as usual across the Emirates network. In the past two weeks, Emirates has maintained scheduled services by rerouting flights to avoid conflict zones, successfully serving over 1.7 million passengers on more than 5,800 flights across its global network and delivering certainty to their travel plans when they needed it the most, while upholding its commitment to safe, reliable travel. The airline took immediate action by suspending flights only to areas directly impacted by conflict while maintaining operations to all other desti...

Shopee hosted its largest affiliate creator activation to date last Saturday, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat. Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7. This June edition of Sh...

For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.   As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.   To learn more about the upcoming Galaxy Unpacked in Brooklyn, New York, please have a read at the attached editorial. Alternatively, you may read all about it on Samsung Newsroom Malaysia: https://news.samsung.com/my/invitation-galaxy-unpacked-july-2025-the-ultra-experience-is-ready-to-unfold   Register your interest here today and experience the nex...