In a significant move for Malaysia’s digital payments landscape, Fiuu, Southeast Asia’s leading payment service provider and the largest in Malaysia, has enabled Samsung Pay acceptance across a wide network of e-commerce merchants in sectors such as food and beverage, pharmacy, health and wellness, and entertainment. The rollout underscores Samsung’s push to move beyond in-store mobile wallet usage and into the fast-growing digital commerce segment, with Fiuu providing the acquiring infrastructure that powers the entire online enablement. The new offering enables consumers to check out seamlessly on a wide array of online merchants, from fashion and electronics to travel and lifestyle. More e-commerce sites will be activated and available in the future. For merchants, the value proposition is clear: tapping into the large base of Samsung device users, offering a frictionless checkout button, and aligning with mobile-first consumer behaviour, supported by Fiuu’s proven reliability ...